Germany wins in World Cup sentiment rankings

Germany displayed the most positive sentiment online (59% of internet conversations) and the least amount of negative feeling (2%). France scored the highest amount of negative feeling, with 28% of conversations registering as negative comment during the tournament.

Brazil blogs, France forums

The SM2 research also highlights the different platforms through which these online conversations too place. In Brazil blogs are the preferred platform to communicate and share online (52%), whereas in France there is a cultural leaning to in-depth analysis and insight through forums (40%). Noise on Facebook or other social networking sites was very low (highest was 11% of US noise and only 0.2% of UK chatter).

Photo and video sharing sites scored consistently low for World Cup content, being most popular in Italy. Twitter and other microblogs were the most popular platforms through which users shared information, especially in Japan where 87% of World Cup conversations took place on microblogging services. In the UK 41% of Brits talked about the World Cup on twitter. France failed to register on the World Cup micro-blogging scoreboard.

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