Kantar majority acquires stake in Millward Brown Denmark

Since joining the Millward Brown network as a licensee in 1997, the company, with offices in Copenhagen and Stockholm, has grown to become one of the most prominent market research agencies in Denmark and Sweden, with a well-balanced client portfolio combining large international clients and local brands.

With this acquisition, Kantar strengthens its presence and broadens its offer in all Nordic markets.

Millward Brown Denmark's consolidated revenues for the year ended 30 June 2014 were DKK 52.3 million, with gross assets of DKK 23.8 million as at the same date.

Worldwide, WPP's data investment management companies (including associates and investments) collectively generate revenues of almost US$5bn and employ over 36,000 people. In the Nordic are, its companies (including associates) generate revenues of nearly US $500m and employ over 2500 people.