The best of global digital marketing monthly awards for September

Unlike the annual award shows, we select the fresh works every month. We select the works from the winners of local/regional award shows.

September 2014 winners

First Place: McDonald's Surprise Alarm by DDB Singapore (Singapore)

Mornings are hard for most of us. McDonald's decided to give consumers a little morning pick-me-up and boost user engagement. They developed an app called Surprise Alarm. Every morning, the alarm app gives its users a nice surprise to start off their day (with McDonald's).

The surprises ranged from free music downloads to actual free giveaways at the restaurant. The app was available both on iOS and Android. The Surprise Alarm app - has achieved over 420,000 downloads and has given out more than 5.9 million "surprises".

Second Place: Invisible People by Cheil Worldwide (South Korea)

Cheil Worldwide, UNHCR (United Nations High Commissioner for Refugees) and Seoul Museum of Art collaborated on an exhibition featuring 3D printed figurines that highlight the plight of Korea's 'invisible people'.

Third Place: Samsung's Another Me by Cheil Worldwide (South Korea)

Cheil debuted a campaign for Samsung telling the twins' true story, promoting the Gear 2, Gear Fit and Galaxy in a 1:30 teaser and 3:00 documentary. The video content was accompanied by a syncing app, allowing users to stream the twin's stories simultaneously. People could also create their own split-screen movies to "celebrate togetherness".

Another Me Case Film mobile 2m from addictfilms on Vimeo.

In September, the jury consisted of Misha Coetzee (Digital Manager at Distell South Africa), Mike Berry (Internationally recognised digital marketing lecturer, trainer and consultant, UK), Hando Sinisalu (CEO of Best Marketing International, Estonia) and Gamze Gurbuzatik (Group Account Director at CHE Proximity Turkey).

More information about the awards: http://www.best-marketing.eu/about-awards