Clickatell works with thousands of application developers across the globe today and enables their applications to send and receive text messages across more than 220 countries, covering over 960 mobile network operators.
The new Clickatell Connect API is designed to offer application developers instant signup for a Clickatell account from within their application, allowing their application users to get the ability to send SMS text messages in a far shorter time and more intuitively than was previously the case.
According to Clickatell, Connect API now enables application developers to let their users perform the following actions without leaving their application:
"Clickatell is the only solution to offer SMS text messaging account creation via API, and we've gone to great lengths to ensure that any developer who wants to interface an application, site or system seamlessly with our SMS text messaging gateway, can do so reliably and simply," said Pieter de Villiers, Clickatell's CEO. "Our APIs are fast, simple and offer a highly scalable solution for organisations of all sizes."
Before the introduction of the Clickatell Connect API, users of applications built by developers using Clickatell, were required to manually perform a series of steps to obtain the required Clickatell account credentials to SMS-enable their application.
Reputed to be the world's largest provider of PPM services, Clickatell is working with developers to provide organisations of all sizes with a powerful way to connect, interact and transact with their customers on a mobile device. These actions could include delivering just-in-time deals and incentives, and prompt usage, consumption or purchasing. PPM involves making use of the global reach and push-messaging capability of the SMS protocol to deliver value for the sender and the receiver as a result of message simplicity, contextual relevance and time-sensitivity.
With SMS, small and large enterprises can reach customers at a far higher response rate than any other media type, averaging between 15-45% versus a typical 1-5% response rate for popular forms of direct marketing.
"Application developers are realising that SMS text messages can reach consumers with relevant, actionable and personalised mobile information," added De Villiers. "We created the Clickatell Connect API so that application developers could leverage the power of high-value mobile PPM messaging with increased convenience and ease-of-use for their users."
The Clickatell Connect API is free to all Clickatell account holders and available for worldwide message sending. For more information, go to http://www.clickatell.com/clickatell_connect/.
Clickatell - a global leader in Personalised Priority Messaging through all mobile devices - is reputed to be the largest Online SMS mobile messaging gateway in the world, covering 869 networks in 223 countries and territories, with the potential to reach 5 billion mobile phone users - more than 70% of the world's population. Clickatell aims to enable simpler, quicker and more verifiable delivery of high-value, just-in-time, individualised communications and associated mobile transactional services. Its carrier-grade mobile messaging solutions have been embraced by more than 13 000 enterprise, government, medium and small business customers and application developers. Founded in South Africa in 2000, Clickatell is based in Redwood City, California, US. To learn more, go to http://www.clickatell.com/.
