August 2010 US mobile subscriber market share
The report ranked the leading mobile original equipment manufacturers (OEMs) and Smartphone operating system (OS) platforms in the US according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber's primary mobile phone. The August report found Samsung to be the top handset manufacturer overall with 23.6% market share, while RIM led among Smartphone platforms with 37.6% market share.
OEM market share
For the three month average period ending in August, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 23.6% of US mobile subscribers, up 1.2 percentage points from the preceding three month period. LG ranked second with 21.2% share, followed by Motorola (18.8% share), RIM (9.0% share, up 0.3 percentage points) and Nokia (7.6% share).
| Top Mobile OEMs 3 Month Avg. Ending Aug. 2010 vs. 3 Month Avg. Ending May 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| May-10 | Aug-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 22.4% | 23.6% | 1.2 |
| LG | 21.5% | 21.2% | -0.3 |
| Motorola | 21.2% | 18.8% | -2.4 |
| RIM | 8.7% | 9.0% | 0.3 |
| Nokia | 8.1% | 7.6% | -0.5 |
Smartphone platform market share
55.7 million people in the US owned Smartphones during the three months ending in August, up 14% from the May period. RIM was the leading mobile Smartphone platform in the US with 37.6% share of US Smartphone subscribers, followed by Apple with 24.2% share. Google continues to gain ground in the market, rising 6.6 percentage points to capture 19.6% of Smartphone subscribers. Microsoft accounted for 10.8% of Smartphone subscribers, while Palm rounded out the top five with 4.6%. Despite losing share to Google Android, most Smartphone platforms continue to gain subscribers as the Smartphone market overall continues to grow.
| Top Smartphone Platforms 3 Month Avg. Ending Aug. 2010 vs. 3 Month Avg. Ending May 2010 Total US Smartphone Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| May-10 | Aug-10 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| RIM | 41.7% | 37.6% | -4.1 |
| Apple | 24.4% | 24.2% | -0.2 |
| 13.0% | 19.6% | 6.6 | |
| Microsoft | 13.2% | 10.8% | -2.4 |
| Palm | 4.8% | 4.6% | -0.2 |
Mobile content usage
In August, nearly 67% of US mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period, while browsers were used by 34.5% of US mobile subscribers (up 2.6 percentage points). Subscribers who used downloaded applications comprised 32.3% of the mobile audience, representing an increase of 2.3 percentage points from the previous period. Accessing of social networking sites or blogs increased 1.7%age points, representing 22.5% of mobile subscribers, while listening to music inched 0.4 percentage points, representing 14.7% of subscribers.
| Mobile Content Usage 3 Month Avg. Ending Aug. 2010 vs. 3 Month Avg. Ending May 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| May-10 | Aug-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 65.2% | 66.6% | 1.4 |
| Used browser | 31.9% | 34.5% | 2.6 |
| Used downloaded apps | 30.0% | 32.3% | 2.3 |
| Played games | 22.5% | 23.0% | 0.5 |
| Accessed social networking site or blog | 20.8% | 22.5% | 1.7 |
| Listened to music on mobile phone | 14.3% | 14.7% | 0.4 |
Source: comScore
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