A guide to incorporate social media marketing into your holiday strategy (Infographic)

Holiday marketing isn’t just for the holiday. According to marketers, the #1 benefit of social marketing in 2017 was increased exposure. 37% of shoppers defer to social media before making a purchase, and 81% of buyers say social media influenced their purchase, at least to some degree.

But what about ad blockers? People don’t like ads!

True, but they make room for the unintrusive way ads and sponsored content shows up on social media platforms like Instagram and Pinterest. It’s worth noting that Instagram is the preferred platform for product discovery, whereas Pinterest is the platform pinners use to plan purchases.

In fact, 42% of millennials and 50% of GenZers say social media is the most relevant channel for ads. Millennial women surveyed by Bustle say they expect to see brands represented on social media. GenZers say sponsored content that is the result of a partnership between a brand and their favourite social media influencers is an acceptable way for brands to approach them.

So, if you’re still grappling with whether or not you should incorporate social media marketing into this last-minute holiday push, the answer is, absolutely.

Take a look at the infographic below.