Business to business (B2B) marketing gives businesses the opportunity to work together to achieve goals that may seem out of their reach if they work individually. That means you also want to reach out to other businesses and build a relationship with them using social media platforms such as Google+. Businesses with active Google+ accounts generally appear higher on search engine results, which is, after all, what they're trying to do.
Don't you want your website to have more exposure?
Google drives user engagement by seamlessly integrating experiences across devices, demonstrating a purchase conversion increase of 20% and an average purchase size increase of 14%. This is especially important for businesses as their reliance on each other's products and services will be greatly enhanced by using the Google+ platform.
The infographic accompanying this article shows how businesses can get started, be recognised, and stay active in B2B marketing.
