ADC, dmexco join forces for inaugural UBERCLOUD event

14 Jul 2011

NEW YORK, US / COLOGNE, GERMANY: Following their successful partnership last year, the Art Directors Club and dmexco, a leading international exposition and conference for digital marketing, advertising and media, have again joined forces, this time for the inaugural UBERCLOUD pre-conference event.

"UBERCLOUD - the visible mass of digital creativity" (http://www.ubercloud.de/) takes place on September 20, 2011 at the Koelnmesse in Cologne, Germany, one day before dmexco 2011 (www.dmexco.com, 21-22 September). Last year's dmexco attracted approximately 16 000 attendees and more than 350 exhibitors from around the world.

Impetus for UBERCLOUD grew out of conversations following last year's conference between dmexco organisers, Doug Jaeger, ADC president and partner, JaegerSloan, New York, and Jeff Benjamin, chief creative officer, partner, CP+B, both of whom spoke at dmexco 2010.

ADC, dmexco join forces for inaugural UBERCLOUD event

Recognising the evolving nature of digital creativity, work began on developing a standalone, day-long event that would bring together top global creative, media and brand leaders to discuss digital branding trends and explore what the future holds. Jacob Cohen, senior strategist at Wolff Olins, led content development efforts on behalf of ADC (www.adcglobal.org). Other organisations contributing to UBERCLOUD include the Art Directors Club Germany, Miami Ad School and The One Club.

Confirmed UBERCLOUD speakers include:

Jacob Cohen, senior strategist, Wolff Olins
Jakob Daschek, founder, creative director, Syrup
Quentin George, chief digital officer, Mediabrands
James Hilton, co-founder, chief creative officer, AKQA
Doug Jaeger, partner, JaegerSloan, ADC president
Nick Law, executive vice president, chief creative officer, R/GA
Ije Nwokorie, managing director, Wolff Olins London
Mehera O`Brien, director, Miami Ad School New York
Mike John Otto, creative director, co-founder, Blackbeltmonkey
Benjamin Palmer, co-founder, The Barbarian Group, ADC board member
Vivian Rosenthal, founder, CEO, Goldrun
Jens Schmidt, cofounder, creative director, MOCCU, ADC-Germany board member
Alexander Shapiro, strategy, brand and digital development consultant
Kevin Swanepoel, president, The One Club
Johnny Vulkan, partner, Anomaly

(Additional speakers to be added shortly)

"Technology has changed the concept of the brand, and presents both great opportunities and challenges for creatives," said Olga Grisaitis, director, ADC. "We are excited to again partner with the dmexco, and contribute content and speakers for this full day of discussion and discovery about the future of digital creative."

"People now have access to brands in ways never previously imagined," said Christian Muche, director of business development, strategy & international, dmexco. "As advertisers reach out to consumers through social media and build relationships through integrated campaigns and platforms, brands must be flexible enough to remain honest and approachable at every stage. UBERCLOUD will examine the challenges faced by agencies and brands, and provide an inspiration for digital creativity."

About dmexco

dmexco is a leading international expo & conference for digital business. Combining an exposition and conference, a concept that is unique worldwide, the company stands for innovative and future-oriented marketing, advertising and media in the midst of a global growth market.

For more information about the dmexco 2011 (21-22 September 2011, in Cologne), as well as photos, videos and statements, go to www.dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo.