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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 3 days
CorpComm Expo adds Brad Parler to inaugural education conference
Organisers of the CorpComm Expo's inaugural educational conference, taking place 30 September to 1 October 2015, at the Georgia World Congress Center in Atlanta, have announced Brad Parler, Digital Communications Administrator for Blinds.com is a presenter...
His general conference session, entitled 'Lessons Learned: A Rebel's Guide to Digital Signage', will present a case study of the Blinds.com digital signage project from that follows it from inception through its evolution to a network of over 70 screens and two video walls, and what he learned along the way, including:
• Best practices from a company that doubled its digital network size annually for three years - from six to 13 to 66 independent distribution points.
• How to look at content creation in a new way - simple means of making deeply dynamic data driven video content
• How to democratise video production with readily accessible tools
For more information, go to www.corpcommexpo.com.
