US spending hits a high
comScore reports holiday season retail e-commerce spending for the first 56 days of the November - December 2010 holiday season. For the holiday season-to-date, USUS$30.81 billion has been spent online, marking a 13% increase versus the corresponding days last year. The most recent week (week ending Dec. 26) witnessed USUS$2.45 billion in spending, an increase of 17% versus the corresponding week last year.
| 2010 Holiday Season To Date vs. Corresponding Days* in 2009 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total US - Home/Work/University Locations Source: comScore, Inc. | |||
|---|---|---|---|
| Millions (USUS$) | |||
| 2009 | 2010 | Percent Change | |
| November 1 - December 26 | US$27,368 | US$30,810 | 13% |
| Thanksgiving Day (Nov. 25) | US$318 | US$407 | 28% |
| Black Friday (Nov. 26) | US$595 | US$648 | 9% |
| Cyber Monday (Nov. 29) | US$887 | US$1,028 | 16% |
| Green Monday (Dec. 13) | US$854 | US$954 | 12% |
| Free Shipping Day (Dec. 17) | US$586 | US$942 | 61% |
| Week Ending Dec. 26 (Dec. 20-26) | US$2,098 | US$2,450 | 17% |
*Corresponding days based on corresponding shopping days (November 2 thru December 27, 2009)
"Online holiday spending has remained strong through Christmas and we've already seen the season totals easily surpass the levels of the past few years to set a new record for spending at almost US$31 billion," said comScore chairman Gian Fulgoni. "For at least this holiday season, the American consumer has been able to shrug off the continuing economic challenges of high unemployment rates and depressed housing prices and spend at a rate that has been slightly stronger than we had expected. After the past few years' struggles, it is gratifying to see e-commerce return to a state that can only be described as a very merry holiday shopping season."
Top growing retail categories
Computer hardware ranks as the top growing category for the holiday season to date with a 23% increase versus last year. Purchases of handheld devices (such as Apple iPads and e-readers) and laptop computers have driven much of the category growth. Books & magazines ranks second with 22% growth, followed by consumer electronics (up 21%), Computer software excluding PC games (up 20%) and toys (up 16%). Other categories in the top ten included jewellery & watches (up 11%) and apparel & accessories (up 8%).
| Top Growing Online Retail Product Categories Nov. 1 - Dec. 23, 2010 vs. Corresponding Days* in 2009 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total US - Home/Work/University Locations Source: comScore, Inc. | |
|---|---|
| Retail Category | Percent Change |
| Computer Hardware | 23% |
| Books & Magazines | 22% |
| Consumer Electronics | 21% |
| Computer Software (excl. PC Games) | 20% |
| Toys | 16% |
| Jewellery & Watches | 11% |
| Video Games, Consoles & Accessories | 9% |
| Music, Movies & Videos | 9% |
| Furniture, Appliances & Equipment | 8% |
| Apparel & Accessories | 8% |
*Corresponding days based on corresponding shopping days (November 2 thru December 24, 2009)
Weekly online holiday retail sales
Source: comScore
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