US explicit core search
Google Sites led the US explicit core search market in October with 65.6% market share (up 0.3 percentage points), followed by Yahoo! Sites with 15.2% and Microsoft Sites with 14.8% (up 0.1 percentage point). Ask Network accounted for 2.9% of explicit core searches, followed by AOL, Inc. with 1.5%.
| comScore Explicit Core Search Share Report* October 2011 vs. September 2011 Total US - Home & Work Locations (Source: comScore qSearch) | |||
|---|---|---|---|
| Core Search Entity | Explicit Core Search Share (%) | ||
| Sep-11 | Oct-11 | Point Change | |
| Total Explicit Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 65.3% | 65.6% | 0.3 |
| Yahoo! Sites | 15.5% | 15.2% | -0.3 |
| Microsoft Sites | 14.7% | 14.8% | 0.1 |
| Ask Network | 3.0% | 2.9% | -0.1 |
| AOL, Inc. | 1.5% | 1.5% | 0.0 |
*"Explicit Core Search" excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
More than 18.0 billion explicit core searches were conducted in October, marking a 6% increase versus September. Google Sites ranked first with 11.9 billion (up 6%), followed by Yahoo! Sites with 2.7 billion (up 4%) and Microsoft Sites with 2.7 billion (up 6%). Ask Network delivered 518 million searches (up 2%), while AOL, Inc. rounded out the top five with 277 million (up 5%).
| comScore Explicit Core Search Query Report October 2011 vs. September 2011 Total US - Home & Work Locations (Source: comScore qSearch) | |||
|---|---|---|---|
| Core Search Entity | Explicit Core Search Queries (MM) | ||
| Sep-11 | Oct-11 | Percent Change | |
| Total Explicit Core Search | 17,103 | 18,077 | 6% |
| Google Sites | 11,171 | 11,863 | 6% |
| Yahoo! Sites | 2,644 | 2,741 | 4% |
| Microsoft Sites | 2,516 | 2,678 | 6% |
| Ask Network | 507 | 518 | 2% |
| AOL, Inc. | 265 | 277 | 5% |
Google Sites accounted for 66.2% of total core search queries conducted (up 0.8 percentage points), followed by Yahoo! Sites with 16.3% and Microsoft Sites with 13.6% (up 0.2 percentage points). Ask Network comprised 2.6% of total search queries, followed by AOL, Inc. with 1.4%.
| comScore Total Core Search Share Report* October 2011 vs. September 2011 Total US - Home & Work Locations (Source: comScore qSearch) | |||
|---|---|---|---|
| Core Search Entity | Total Core Search Share (%) | ||
| Sep-11 | Oct-11 | Point Change | |
| Total Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 65.4% | 66.2% | 0.8 |
| Yahoo! Sites | 17.2% | 16.3% | -0.9 |
| Microsoft Sites | 13.4% | 13.6% | 0.2 |
| Ask Network | 2.6% | 2.6% | 0.0 |
| AOL, Inc. | 1.4% | 1.4% | 0.0 |
*"Total Core Search" is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in these numbers.
Americans conducted 20.3 billion total core search queries in October, up 5% versus September. Google Sites ranked first with 13.4 billion searches (up 6%), followed by Yahoo! Sites with 3.3 billion and Microsoft Sites with 2.8 billion (up 7%).
| comScore Total Core Search Query Report October 2011 vs. September 2011 Total US - Home & Work Locations (Source: comScore qSearch) | |||
|---|---|---|---|
| Core Search Entity | Total Core Search Queries (MM) | ||
| Sep-11 | Oct-11 | Percent Change | |
| Total Core Search | 19,345 | 20,295 | 5% |
| Google Sites | 12,659 | 13,431 | 6% |
| Yahoo! Sites | 3,326 | 3,306 | -1% |
| Microsoft Sites | 2,588 | 2,762 | 7% |
| Ask Network | 507 | 518 | 2% |
| AOL, Inc. | 265 | 277 | 5% |
As a part of comScore's commitment to represent accurately the continued evolution of the search landscape, comScore is providing insight into the share of organic Core Explicit searches that are powered by Google and Bing.
In October, 67.7% of searches carried organic search results from Google (vs. 67.4% in September) while 26.1% of searches were powered by Bing (vs. 26.7% in September).
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