Valentine's Day propelled gains at flowers/gifts/greetings sites and e-card sites, while tax sites climbed as Americans began to file their 2010 tax returns.
"Love was in the air in February as Americans celebrated Valentine's Day online, which generated a surge in activity to flowers and e-card sites," said Jeff Hackett, executive vice president of comScore Media Metrix. "Auto manufacturer sites also spiked in February with the combination of heavy Super Bowl advertising and several national auto shows driving visitors to the category."
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
