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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 3 days
Top 50 US web properties, February 2011
RESTON, US: comScore, Inc has released its monthly analysis of US web activity at the top online properties for February 2011 based on data from the comScore Media Metrix service.
Valentine's Day propelled gains at flowers/gifts/greetings sites and e-card sites, while tax sites climbed as Americans began to file their 2010 tax returns.
"Love was in the air in February as Americans celebrated Valentine's Day online, which generated a surge in activity to flowers and e-card sites," said Jeff Hackett, executive vice president of comScore Media Metrix. "Auto manufacturer sites also spiked in February with the combination of heavy Super Bowl advertising and several national auto shows driving visitors to the category."
Source: comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com