One Club announces Pencil Ranking early results
NEW YORK US: The One Club Pencil Rankings are designed to be a groundbreaking initiative aimed at identifying the top agencies and brands of the year and the early results have now been announced.
Developed with D&AD, The Pencil Rankings are determined by assigning points to each award received at The One Show and The D&AD Awards Night. Points are totalled to provide an index of performance for individual advertising and design agencies across both awards competitions.
The following rankings reflect One Show results alone. Combined One Show and D&AD rankings will be released 17 June after the D&AD Awards Night.
Top agencies of 2011 by discipline:
Advertising-TBWA\Chiat\Day, Los Angeles
Design-BBDO, Dusseldorf
Interactive-R/GA, New York
Top overall agency:
Wieden+Kennedy
Top client:
Nike
The top five clients also include: Old Spice, Gatorade, Google and Bing with Jay Z.
For complete rankings, and to see how a specific agency, country or brand placed go to www.oneclub.org.
