United States
Marketing & Media Advertising
Submit newsAdvertiseSubscribe
NewsPress Office NewsCompaniesJobsEventsPeopleMultimediaFeaturesOpinion
AdvertiseSubmit news

Industries

All industriesAgricultureAutomotiveConstruction & EngineeringEducationEnergy & MiningEntrepreneurshipESG & SustainabilityFinanceHealthcareHR & ManagementICTLegalLifestyleLogistics & TransportManufacturingMarketing & MediaPropertyRetailTourism & Travel

Features

Loeries Creative WeekBizTrendsPendoringEffie AwardsOrchids and OnionsThe Lead CreativeMore Sections..
Agriculture
Automotive
Construction & Engineering
Education
Energy & Mining
Entrepreneurship
ESG & Sustainability
Finance
Healthcare
HR & Management
ICT
Legal
Lifestyle
Logistics & Transport
Manufacturing
Marketing & Media
Property
Retail
Tourism & Travel

News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

Trending

2 days 7 days 30 days By Industry
Search jobs
Advertise your job vacancies
    Post your Job Ad here >>

    Subscribe & Follow


    Yahoo! buys online ad platform 5to1

    SAN FRANCISCO: Yahoo! this week announced that it has signed a deal to buy online advertising platform 5to1.
    20 May 2011

    The California-based Internet pioneer did not reveal financial terms of the acquisition.

    "5to1's innovative platform and premium private marketplace will further enable Yahoo! to extend our advertising leadership," said Wayne Powers, senior vice president of advertising sales for Yahoo! in North America.

    "5to1 provides additional access to publishers and unlocks the value of unsold inventory for premium brand advertisers."

    US-based 5to1 launched in 2009 as a market for advertisers and website publishers when it comes to unsold supplies of premium ads.

    Source: AFP

    Share this article
    TopicsNext
    Top stories
    More news
    Let's do Biz