The spots highlight true, if unsettling, situations that are thankfully uncommon - but not as uncommon as taking to the stage at the ADC Annual Awards to claim well-deserved honors for creative ideas and craftsmanship.
"The videos juxtapose weird, macabre and surprising facts with the even less likely chances of winning an ADC Cube," explains Marcel Yunes, creative director, BBDO New York. "They're meant to show just how difficult and prestigious it is to be honoured at the ADC Annual Awards."
To view the spots, go to:
- "Sex Toy" -- https://vimeo.com/152587878
- "Selfie" -- https://vimeo.com/152587876
