NEW YORK CITY, US: MasterCard, Absa, Citibank Top the List.
Alisun Armstrong: "The Midas Brand Report will celebrate the innovative advertisers that adapt and continue to elevate this evolving industry.”
The Midas Awards World's Best Financial Advertising released the first-ever Midas Brand Report, a new yearly ranking of the most successful advertisers according to their achievements in the Midas Awards.
"Gutsy, effective, and creative financial service campaigns deserve a ton of credit, and so do the brands that greenlight them," said Alisun Armstrong, executive director of Midas Awards. "They deserve to be recognised and awarded for their important creative contribution. The Midas Brand Report will celebrate the innovative advertisers that adapt and continue to elevate this evolving industry."
Congratulations to the outstanding advertisers who earned a spot on the first-ever Midas Brand Report, and to the agencies whose campaigns were worth their weight in gold:
McCann XBC*; R/GA*; FP7/DXB* (Part of McCann Worldgroup); MacLaren McCann
The Jupiter Drawing Room Johannesburg*; Base2
Diamond Integrated Marketing/Leo Burnett*; Tierney; Leo Burnett, Toronto
King James Capetown*
Joe Public (Pty) Ltd*
FP7/DXB* (Part of McCann Worldgroup); Liwa Advertising
First National Bank
DDB South Africa; Gloo
*Also Featured on the 2014 Midas Report
The Midas Brand Report determines the top 10 advertisers based on the same criteria used for the Midas Report, the annual ranking of the best financial advertising and marketing agencies: King Midas Grand Award - 9 Points Midas Award for Innovation - 7 Points Gold Award - 6 Points Silver Award - 4 Points Finalist Certificate - 1 Point
Further evidence of the strong work submitted this year on behalf of brands earning a place on the Midas Brand Ranking Report can be seen in the number of agencies whose award-winning work also earned them a spot on this year's Midas Report, annual rankings of the best financial agencies.
Learn more about the 2014 Midas Brand Report here.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.