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Midas Awards reveals inaugural Brand Rankings Report

NEW YORK CITY, US: MasterCard, Absa, Citibank Top the List.
Alisun Armstrong: "The Midas Brand Report will celebrate the innovative advertisers that adapt and continue to elevate this evolving industry.”
The Midas Awards World's Best Financial Advertising released the first-ever Midas Brand Report, a new yearly ranking of the most successful advertisers according to their achievements in the Midas Awards.

"Gutsy, effective, and creative financial service campaigns deserve a ton of credit, and so do the brands that greenlight them," said Alisun Armstrong, executive director of Midas Awards. "They deserve to be recognised and awarded for their important creative contribution. The Midas Brand Report will celebrate the innovative advertisers that adapt and continue to elevate this evolving industry."

Congratulations to the outstanding advertisers who earned a spot on the first-ever Midas Brand Report, and to the agencies whose campaigns were worth their weight in gold:

RankBrandContributing Agencies
1MasterCardMcCann XBC*; R/GA*; FP7/DXB* (Part of McCann Worldgroup); MacLaren McCann
2AbsaThe Jupiter Drawing Room Johannesburg*; Base2
3CitiPublicis*
4TD BankDiamond Integrated Marketing/Leo Burnett*; Tierney; Leo Burnett, Toronto
5SanlamKing James Capetown*
6Akbank T.A.S41? 29!*
7NedbankJoe Public (Pty) Ltd*
8Emirates NBDFP7/DXB* (Part of McCann Worldgroup); Liwa Advertising
9First National BankDDB South Africa; Gloo
10SynovusFitzgerald+Co*
*Also Featured on the 2014 Midas Report


The Midas Brand Report determines the top 10 advertisers based on the same criteria used for the Midas Report, the annual ranking of the best financial advertising and marketing agencies:
• King Midas Grand Award - 9 Points
• Midas Award for Innovation - 7 Points
• Gold Award - 6 Points
• Silver Award - 4 Points
• Finalist Certificate - 1 Point

Further evidence of the strong work submitted this year on behalf of brands earning a place on the Midas Brand Ranking Report can be seen in the number of agencies whose award-winning work also earned them a spot on this year's Midas Report, annual rankings of the best financial agencies.

Learn more about the 2014 Midas Brand Report here.
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