CMO Council to discuss highlights of 2011 - MMA Forum

3 Oct 2011

LONDON: Chief Marketing Officer (CMO) advisory board member Bill Ogle will be giving the opening keynote on day two of the MMA Forum London, taking place 4-5 October 2011. As the official MMA Forum Knowledge Partner, Ogle - who is also CMO of Motorola Mobility - will be representing the council to provide highlights of its 2011 State of Marketing Report and perspectives on the new Mobile Relationship Marketing campaign.

The CMO Council is a 6,000-member strong organisation dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. As a knowledge transfer agent and affinity group for chief marketers worldwide, it acts as a catalyst for marketing transformation, best practice development, and functional accountability and improvement in global organisations.

Mobile channel is powerful

"As a company so ingrained in the mobile industry, we have of course recognised the power that the mobile channel can offer marketers," said Ogle. "I am really pleased to be able to take this opportunity to talk about the CMO Council's perspectives on mobile and how it is set to change the way we interact with both business and consumer customers forever."

"Bill brings a wealth of global experience to the MMA Forum agenda and will be a valuable asset to all attendees, drawing upon his work with some of the most recognisable consumer brands worldwide and the CMO Council's enormous insight and experience in marketing," said Paul Berney, CMO and MD of the MMA in EMEA.

Ogle joins a plethora of international brand names and marketers to share thoughts and experiences on how brands need to communicate with their customers in a world dominated by mobile interaction.