What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Business podcast targets Afrikaans-speaking entrepreneurs
Jacques Basson, a UK-based South African entrepreneur, is harnessing the opportunities of the escalating global podcasting revolution to break new ground in business by engaging and assisting aspiring, Afrikaans-speaking entrepreneurs, whether in South Africa or elsewhere in the world, to gain a solid foothold in international business.
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Limited job creation and employment opportunities in South Africa have led many young South Africans into self-employment, but Basson also recognised that they often face serious challenges such as the weak rand, regulatory constraints and lack of international contacts and experience.
“I saw a need among many entrepreneurs, startups and business managers for practical and proven business advice and mentorship,” says Basson. His online venture, Klipkouers, was launched earlier this year, in response to that need.
In his weekly Klipkouers Business Podcast, Basson interviews well-known and successful South African business people and achievers, such as Kobus Wiese, Louis van der Watt, Rohan Vos and Gert-Johan Coetzee, who share their experience, knowledge and expertise with his online community that now includes thousands of subscribers and some 90,000 people on Facebook.
It is an easily accessible online platform for knowledge, advice, mentoring and leadership by example, providing business education anchored in practical and proven real-life knowledge and examples, as well as a business roadmap and international network for entrepreneurs.
Basson, a successful international entrepreneur who previously worked for multinationals such as Coca-Cola, Parmalat and Polaroid, believes podcasting is the prime digital media ‘real estate’ of the future. It is done online, is borderless and allows podcasters to nurture a global tribe of trusting listeners, while responding creatively to the rapidly growing demand for social media marketing services and resources. For more information, click here.
