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Administrator (Internal Sales Department) Vereeniging

SA vegetarian products launch in India

8 Jul 2010

This week, the Durban-based company, Fry's Vegetarian launched its products into India at a top end grocery store in New Delhi called Nature's Basket, with Indian cricket team vice-captain, Yuvraj Singh, as its ambassador and biggest fan.

This international expansion is part of the company's success both locally and internationally in the UK, Australia and Dubai.

The company, founded in 1991 by two committed vegetarians Wally and Debbie Fry who began by experimenting in their family kitchen to find protein alternatives for their own consumption, is today an international success, with the whole family involved in the running of the business.

Currently the company produces thousands of tons of vegetarian products per year and employs over 250 people. Products are available in over 12 000 outlets and 25% of its products are produced for the international market.