Freshpak is committed to fair labelling practices, and the new names are intended to assist consumers in making healthier food choices in line with packaging legislation.
The new food labelling regulations align South Africa with international trends and standards and were enforceable from 1 March 2012. Designed to protect consumers from misleading labelling and advertising, the Foodstuffs, Cosmetics and Disinfectant Act (FCDA) will prevent food companies from making unsubstantiated claims on or about their products. The act makes it easier for consumers to make more informed purchasing decisions by ensuring they have access to honest, accurate and relevant information on the labels of all foods.
The act is particularly relevant in the speciality tea arena, as an increasing number of people begin to appreciate the role their diets play in their overall health and wellbeing, and fill their shopping baskets accordingly. This trend is strong in speciality teas, with sales growing at over 200% in volume over the last year.
The Freshpak tea range is designed to assist consumers in their quest for wellness and vitality by providing convenient products that fit seamlessly into their busy lifestyles. The teas contain ingredients that have been used for centuries as natural aids to common problems. Hoodia has been used by the San Kalahari Bushmen as a substitute for food and water to reduce hunger pangs during long hunts; Senna was popular with the ancient Egyptians for assistance with the digestive system, and Ginseng is used by the Chinese as a natural energy booster and to counter the effects of stress.
