AAA launches version 2.0 of Digital Bootcamp

The latest version of the Digital Bootcamp is delivered in such a way that the fundamental areas and digital media ideas are imparted to delegates in an action packed and well organised short lecture session.

As the director of Search Online Consulting, a digital agency based in Johannesburg with an international client base, Sauer has worked with over 200 different organisations and has taken companies from the fear of entering the digital realm to being mavericks in the online space. He is also a lecturer in Online and Digital Marketing at the AAA and Wits Business School.

A time for more knowledge

"It's always useful having a fundamental understanding of digital marketing, but there comes a time when a little more knowledge is needed in order to make some well-informed tactical decisions," comments Sauer. "This set of focused Bootcamp classes satiates that need. This course is designed to help understand key areas of digital marketing as well as how to plan, implement and measure your strategy in each area."

The Bootcamp's format is unique and structured into three morning sessions from 9am to 1pm which are neatly unpacked in a very easy to understand and actionable manner. For more information, go to www.aaaschool.co.za.