ATKA Pharma renews contract with X/procure
ATKA Pharma has confirmed a one-year deal with the electronic procurement specialist, X/procure. The partnership started with an "Intervention" advertising campaign for its liquid Immunodulator called Biobalance Immunova.
ATKA Pharma renewed its contract in order to build front shop awareness and gain market share against competitors in the immune system defence market.
X/procure MD, Deon Lewis comments, “The underlying advantage to the ATKA Pharma Intervention advertising is that Immunova holds the exclusive advertising space within its category, therefore dominating in this category though our widespread pharmaceutical footprint and defensively preventing competitors from advertising at primary ordering points.”
ATKA Pharma was recently one of the first clients to sign up for X/procure Mobile, the new mobile version of the procurement software which allows reps to connect to the software and process orders from anywhere, by using their Smartphone, laptop or Blackberry.
