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#InnovationMonth: SA landscapes through the eyes of truck drivers
Truck drivers spend hours on the road, travelling the country from corner to corner. Barloworld Transport partnered with website and app development company, Hello Square and some of South Africa's top Instagrammers for an innovative Instagram campaign - #ViewFromTheRoad - to showcase South Africa's beautiful landscapes as seen through the eyes of long-haul truck drivers.
7 Sep 2016
Instragrammers take shots of the view from the road as seen by the truck drivers to visually showcase their journeys. This campaign is open for contributions from photographers/Instagrammers alike, who can submit their work by tagging @barloworldtransport in their Instagram photo.
A few months into the campaign, the Instagram account now boasts a collection of beautiful and unique images that celebrates the magnificent views South Africa has to offer. Here are the top 10 views from the road:
