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Marketing & Media#BizTrends | Spend Trend 2026 Part 2: Consumers adopt value-seeking spending strategies
Danette Breitenbach 7 May 2026




Optimism about the state of the global AIDS epidemic and progress in responding to it varied widely, often along geographical lines. In sub-Saharan Africa, where most HIV infections occur, 31 percent of respondents chose the term "getting worse" to describe the issue, while another 30 percent chose "tragic". In South and Southeast Asia participants were more likely to see the situation as "hopeful" or "manageable".