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Industry news: Woolworths launches first instore pharmacy
Always looking for ways to make customers' lives easier, Woolworths this month opened its first in-store pharmacy, which will provide customers with the convenience of a one-stop shop that includes a full-service pharmacy alongside their favourite food store.
Located in the Woolworths Foodmarket at the Lifestyle Centre in Kloof Street, Gardens, Cape Town, the Woolworths pharmacy offers a full range of prescription medicines and over-the-counter medicines and supplements, as well as the advice of an experienced pharmacist.
The Kloof Street pharmacy is part of a trial which will test the viability of the initiative. A second pharmacy is scheduled to open shortly. Says Amanda Graham, who is heading up the project, “We are very excited to be able to provide existing and potential customers with a convenient health and wellness destination from a name they trust. By targeting the discerning health customer with a preventative mindset, our pharmacy offer underpins and extends our existing good food strategy.”
The pharmacy is being operated in partnership with the Netcare group, South Africa's leading health care provider. Graham explains: “We undertook an extensive selection process, following which we appointed the NETCARE group, which is South Africa's largest healthcare company. They are widely recognised as the premium healthcare provider in South Africa and therefore they are an excellent partner for Woolworths.”
The dispensary will be stocked, staffed and operated by NETCARE, while the area in front of the dispensary counter will be stocked by Woolworths with products that are an extension of their existing toiletries business.
The pharmacy will offer a level of convenience Woolworths customers are sure to appreciate: they will be able to fax prescriptions directly to the dispensary at 021 423 6455 and can ask to receive repeat prescription reminders via SMS. In addition to being able to consult with health care professionals in a private consultation area, they'll also be welcome to consult Netcare's 24-hour Health-on-Line Call Centre at any time. (0860 22 11 11)
The pharmacy at Woolworths Kloof Street will be open Monday to Friday 8:30 am to 8:00 pm, Saturday 9:00 am to 6:00 pm and Sunday 9:00 am to 5:00 pm.
Editorial contact
Ayesha Abrahams
+27 21 424 1530
ayesha@liquidlingo.co.za
