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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 3 days

The news comes after major shareholders Nine Entertainment and News Corp Australia said the 85-year-old institution was unsustainable, resulting in about 500 job losses.
Campbell Reid, AAP’s chairman and News Corp’s group executive for corporate affairs told staff at a meeting in the Sydney newsroom: “It is a great loss that professional and researched information provided by AAP is being substituted with the unresearched and often inaccurate information that masquerades as real news on the digital platforms.”
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