When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
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Ford awards Wunderman with extra portfolio
Wunderman has announced that its offering to Ford Motor Company has been expanded to encompass the Mazda Data Assignment. Wunderman will manage all prospect and customer data, campaign data, analysis, segmentation and profiling for Mazda retail sales over and above the Ford Fleet Assignment.
