The easiest way to up engagement at business events is to install a photobooth - but not the clunky version that takes hours to set up at vast expense. Instead, locally designed RevelBox weaves an element of fun into your event DNA...
Siya Xuza was selected for 21 ICONS South Africa Season 3 to demonstrate that through hard work and dedication individuals can overcome barriers and adversity and strive to be the best possible version of themselves...
In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers...
Gareth Leck, CEO or (chief problem solver) at Joe Public, will be judging on the D&AD's sparkly new PR jury. Find out what he's most looking forward to in this exclusive interview...
It is often said that brands change their advertisements before they have worn out...
Michael O'Rourke, president of New York Festivals' World's Best Advertising? Awards, shares his perspective on judging what's deemed as the best advertising globally...
Which of these statements is true: a) Cricketer Hashim Amla turned down an interview with an 'improperly dressed' Indian female journalist and asked her to change her attire before he's give her a soundbite, b) Amla pays a fine for not wearing the Castle Lager logo on his shirt, or c) None of the above. Welcome to the murky waters of 'ethical journalism'...
There's more to lighting than meets the eye - discover why lighting is vital for events...
Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game...
Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules...
With the proliferation of social media sites, social media marketing practices and social media management tools have become an integrated part of everyday life...
Law firm Adams & Adams is passionate about all things creative and more importantly the protection of that creativity. The firm is well-versed in championing the cause of the ingenious mind having worked with creatives across a broad spectrum of industry since 1904.
By Theresa Wright 4 Feb 2013 05:52
We already have a month in the books for 2013. As I look at the next 90 days to nine months, I see an almost harmonic convergence of market conditions for digital publishing. It will be a time of great change, but digital publishing is having its breakout year.
By Jeanniey Mullen 3 Feb 2013 16:35
The e-learning industry is growing rapidly. A survey by Ambient Insight Research predicts that the worldwide market for e-learning products will rise from US$32.1bn in 2010 to US$49.9bn by 2015. As the web becomes increasingly mobile, so will the way we access our e-learning material. Ongoing improvements in technology and online communities have redefined what it means to teach, to learn and to be social.
By Kirsty Chadwick 3 Feb 2013 07:32
Regular communication is something every human being desires, this need is hard-coded into us and is something that we cannot do without. Relevant communication is equally import to us human beings - there is nothing worse than dealing with irrelevant communication. Brands that plan their communication strategy have an excellent opportunity to exploit these needs by ensuring regular and relevant communication.
By Mike Taberner 2 Feb 2013 11:00
An interesting article, "SAIRR calls for BEE to be scrapped", was posted on Bizcommunity.com on 21 January. While we understand the frustrations that surround BEE, we believe that there are various aspects of it that are working well within the pillar of Enterprise Development. In response to that article, The Hope Factory would like to commend the many South African companies that have taken a significant step forward in this particular area.
By Annie McWalter 2 Feb 2013 09:50
Could it be that a glimmer of light has appeared at the end of the Telkom tunnel with the decision to cut its data tariffs? Certainly, this is good news for South African consumers who are still paying far over the relative odds for their internet access.
By Chris Moerdyk 1 Feb 2013 10:36
Music Exchange is proud to announce their partnership with African Dance & Music Technology (ADMT) at the Music Exchange Annual Music Conference, held this year on 21 and 22 March 2013.
Issued by Triple M Entertainment 1 Feb 2013 10:06
Following another successful year from matric students involved in the Promaths programme run by Kutlwanong, Liberty will again sponsor 2013 students.
1 Feb 2013 08:35
Adele Lucas Promotions has sold 51% share in Soweto Festival Expo to Izwi Multimedia Group for an undisclosed amount.
1 Feb 2013 07:58
The Jupiter Drawing Room (Cape Town) and Cape Town-based creative agency 60 layers of cake South Africa, have announced their merger. Clients from 60 layers of cake are being notified of the changes and will be offered the opportunity to be serviced by the new strengthened combined service.
Issued by The Jupiter Drawing Room Cape Town 1 Feb 2013 07:54
Thursday, 24 January, marked a spectacular occasion for South Africa's SEO community as celebrated SEO gurus, SEOmoz and their charismatic founder, Rand Fishkin, descended on the Cape for their annual conference/networking extravaganza, the 2013 MozCation.
Issued by Synergize Online 1 Feb 2013 07:32
The Caxton online local news portal 'looklocal' has shown strong growth in unique visitors, page views and ad revenue across 43 sites - up from 31 sites since September 2012.
1 Feb 2013 07:24
Vega, School of Brand Leadership, has recently chosen Havas Worldwide Johannesburg as their advertising agency. The partnership will enhance Vega's prime goal of fulfilling the potential of their students and ensuring the positive development and growth of the broader marketing and communications industry.
Issued by Havas Worldwide 1 Feb 2013 07:08
e.tv, which turns 15 in October 2013, has welcomed the New Year with a fresh brand re-imaging, which saw the launch of a new logo, pay-off line and on-air imaging at the beginning of January. (video)
1 Feb 2013 07:06
Quite honestly I am not going to go down the road of criticising FNB for getting involved in either politics or religion with its "You Can Help" campaign. Although on that subject I have to point out that as a global megatrend there is a strong argument that says that corporates need to involve themselves with social issues. Ask Starbucks what it feels to be on the receiving end of not doing so.
By Walter Pike 1 Feb 2013 06:55
There is an important meeting around the corner. In the boardroom there will be questions. You need the facts, but you can't wait a week, let alone a month for the results. Columinate's Rapid Surveys will allow you to have the answers within a few hours of the questions being asked.
Issued by Columinate 1 Feb 2013 06:50
The MDDA welcomes this opportunity to make additional submission to the Print and Digital Media Transformation Task Team (PDMTTT), which was launched in September 2012 in Johannesburg by the print and digital media industry to look into and recommend ways of ensuring transformation of the industry.
Issued by MDDA 1 Feb 2013 06:40
The International Association of Business Communicators will present a workshop on 20 February on the laws of copyright and features the new business licence, launched by the Dramatic, Artistic and Literary Rights Organisation (DALRO), and how it gives businesses legal permission to copy and distribute content through relationships with local publishers and affiliate international organisations.
1 Feb 2013 06:07
One of the world's most famous and successful investors - Warren Buffett, prefers to write in plain English. He wrote the preface in the Plain English Handbook, published by the US Securities and Exchange Commission - which gives some useful advice...
By James Hurford 1 Feb 2013 05:42
As a marketing manager, you are accountable for your company's marketing activities and budgets and the high level of decision making that comes with the role. Chief executives trust that you will take this responsibility seriously.
By Michele Usher 1 Feb 2013 04:06
The African Stereo Network's core business focus remains the provision of trusted and essential broadcast radio and television advertising media ("spots") and music play ("songs") business information to the media, advertising, regulatory, music and marketing sectors, operating throughout South Africa.
Issued by Afstereo 1 Feb 2013 00:30
In the out-of-the box world of VISI, old is new, DIY is hip, and cross-stitching is no longer exclusively granny territory. Case in point: the stand-out cover of the 192-page DIY 'Bright Ideas' issue of VISI is an actual hole-punched cross-stitch pattern bundled with a sample of red Mohair yarn, just begging to be stitched.
Issued by New Media 31 Jan 2013 13:26
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
Cape Town-based entrepreneur, Kent Lingeveldt, who started the customised longboard business, Alpha Longboards, has been named the recipient of The Jupiter Drawing Room (Cape Town)'s 2013 Constructus Award.
Issued by The Jupiter Drawing Room Cape Town 31 Jan 2013 12:59
Neil Gow of Glasshouse Mobile Editing Solutions wrapped up 2012 with a groundbreaking first-ever TV commercial for NUM - National Union of Mineworkers. Shot by Danie van der Heever of Catalyst Films, it's a beautifully epic pictorial of the growth and development of the union.
Issued by Glasshouse Mobile Editing Solutions 31 Jan 2013 12:46
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30