The Caxton online local news portal 'looklocal' has shown strong growth in unique visitors, page views and ad revenue across 43 sites - up from 31 sites since September 2012.
The combined online and print recipe works for us," says Marc du Plessis, sales manager at NAB. "The newspapers offer locally relevant news and information and the digital complements the model. It's a great case study of how traditional and digital combine into a multimedia content offering catering for the preference of readers and digital users."
"The company expects the trend to continue in 2013 for both print and particularly digital. Although newspapers are different to digital, local communities still have the demand for local news and information. Whether it's via a newspaper or a hyper local digital site, the market wants the information and is consuming it on different platforms," he concludes.