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The selfie

Selfies are all the rage... but it is tempting to dismiss them as a passing fad, or worse, yet another example of a narcissistic society obsessed with instant gratification and instantaneous fame. But the selfie is important because it is not just a portrait of ourselves, but a portrait of our times as well.

By Jason Xenopoulos, Issued by NATIVE VML 23 Jul 2014 13:59

Africa's first focused trade fair for furniture, décor and design has launched

On 10 July, the doors seamlessly opened to what promises to continue to be the most important decor, furniture and retail event on the African continent. This was the inaugural Inspire Trade Expo, which ran until 12 July 2014 and was the brainchild of expo genius Rina Fortmann, who was not only a director of SARCDA for many years, but who also chaired EXSA (Exhibition Association Of Southern Africa). This show was a properly controlled trade show where every single visitor had to pass a host of stringent criteria in order to be allowed access, due to the focus being on quality trade visitors instead of thousands of consumers.

Issued by Inspire Trade Exhibition 23 Jul 2014 12:33

Demystifying the integration of inbound marketing strategies

Wits Business School is offering an intensive four-day digital marketing course, developed in conjunction with Ryan Sauer, CEO of Search Online Consulting.

Issued by Search Online Consulting 23 Jul 2014 11:47

Value perceptions expected to change, says TLC Marketing Worldwide

Companies should revisit their promise of value, says Preneshen Munian, Agency Director of TLC Marketing Worldwide South Africa.

Issued by TLC Marketing Worldwide 23 Jul 2014 10:50

Habari Media's #Tuongee2014 delivers digital insights

#HaveYouHeard that Habari Media's Tuongee 2014 featured hot digital topics by innovators, creators and propeller heads alike? Aptly titled 'Back to the Future' the conference delivered on the past, present and future of digital.

Issued by Habari Media 22 Jul 2014 11:28

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.

By Pierre Cassuto 21 Jul 2014 14:12

Fourth edition of Marketing Communication - An Integrated Approach out now

The fourth edition of 'Marketing Communication - An Integrated Approach' by Dr Ludi Koekemoer, CEO of AAA School of Advertising, is out now.

21 Jul 2014 10:18

Seven tips on how to maximise Mandela Day

What are the seven things you need to know to have a successful Mandela Day? #MandelaDay #67MinutesForMandela

By Sarah Campbell, Issued by Kaelo Engage 18 Jul 2014 13:47

Consumer Science lands in SA

With emerging markets key to the growth strategy and investments that need to take place in the Middle East and African Region, Mondelez International has opened a new Sensory Laboratory in South Africa - the first in the EEMEA region. The global head of Consumer Sciences at Mondelez International, Marcia Young, was in South Africa for the opening. I caught up with her.

By Danette Breitenbach 18 Jul 2014 13:22

Building a brand in Nigeria: a South African marketer's guide

For many ambitious South African businesses looking to expand their footprint across Africa, Nigeria is an obvious choice. With a population of 175 million, it is Africa's largest market and has more consumers than anywhere else. The Nigerian economy is growing at an average 6.8% per annum, dwarfing South Africa's modest GDP growth rate. And the country has a rising consumer class that is ambitious and aspirational, with smaller families, higher incomes, better education than previous generations and increasing connectivity to digital and mobile channels. Nigerians are highly receptive to western brands and very brand conscious. It sounds like a marketer's dream.

Issued by Yellowwood Future Architects 18 Jul 2014 10:28

The power of the influencer within a retail environment

Increasing your sales and promotional teams' reach and revenue without increasing headcount

Issued by KnowHow2 18 Jul 2014 09:16

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools.

By Chemory Gunko 16 Jul 2014 12:21

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