As John Jones (of JWT at the time) once said "we have a very patchy understanding of the connection between advertising's influence (if any) on behaviour, knowledge and attitudes. We have a very inadequate knowledge of how to calculate the optimal budget for a brand and how to deploy this budget most efficiently in media plans."
By Chris Brewer 3 Aug 2015 09:57
The SportShow is a first for South Africa - a multi-sport event featuring spectacular entertainment, sport clinics, extreme shows, appearances by sport celebrities and an extensive range of sport-related exhibits.
Issued by Optimize Enhancing Effectiveness 29 Jul 2015 11:33
Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.
Issued by Chris Moerdyk 28 Jul 2015 12:02
Online reviews can be a tricky business, especially in the restaurant trade. In between picky customers and the ego needed to make an eatery sustainable things can get very messy, very quickly...
By Stuart Thomas 28 Jul 2015 08:00
Digital marketing is slowly becoming a thing of the past and this is good news for us digital guys. For far too long have we sat in the shadows, waiting for the tail end of the brief to reach us so we can tick the necessary boxes and ensure the above-the-line idea is rolled out digitally.
The growing complexity of the marketing role places a huge burden on marketing leaders and it is clear that the marketing role will continue to grow in complexity within the next two years.
By Quinton Pienaar 12 May 2015 13:54
It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration.
By Louise Marsland 16 Jan 2015 15:05
"All rise for standing boardrooms."
By Dion Chang 16 Jan 2015 13:00