What would life be without social media platforms? It would feel like the dark ages. Social media is part of our everyday life, nothing can function without it.
By Mfundo Ntsibande 13 Mar 2014 13:32
There's a running joke doing the rounds that Gen Y's are delusional yuppies who do nothing more than waste time and space inflating their egos.
Issued by Interact RDT 13 Mar 2014 11:18
Okuhle Media Productions has been nominated at the 2014 SAFTAs (South African Film & Television Awards).
Issued by Okuhle Media 13 Mar 2014 09:04
The world of marketing has transformed radically over the last decade. As access to the internet has grown, consumers have increasingly incorporated the internet and technology into their purchasing journey, fundamentally changing the way they make purchasing decisions.
By Hannah Connor 12 Mar 2014 14:23
South Africa's retailers will be under more pressure than ever this year to differentiate themselves in a cluttered and competitive environment. And this in a market where consumers are also under huge budget constraints.
By Pete Case, Issued by Gloo 12 Mar 2014 13:55
Mobile marketing has become a major talking point for brands and with reports suggesting that in the next two years mobile usage will overtake desktop, it's not surprising that mobile marketing strategies have picked up in the last year. Research has shown the international mobile market has grown exponentially and it shows absolutely no chance of slowing down, and brands that are capitalising on strategic mobile campaigns are at the forefront of a new era in marketing. The four marketing trends below illustrate the direction mobile marketing will take over the next year.
Issued by John Taylor 12 Mar 2014 11:13
Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.
By Mark Porter 11 Mar 2014 14:27
When you buy advertising from an online vendor like the Big 'G' you get two main options:
By Travis Bussiahn 11 Mar 2014 10:10
Brand teams and managers are often guilty of focusing purely on achieving brand equity growth targets, as opposed to focusing on the holistic customer value chain. As the term goes, 'you cannot manage what you cannot measure', it is important for management to have a grasp on what and how they are measuring their marketing activities.
By Lisa Basson 10 Mar 2014 13:54
A recent article on the Harvard Business Review website caused a stir in our office. 'Three Long-Held Concepts Every Marketer Should Rethink' suggested that brand, loyalty and positioning are increasingly irrelevant in the consumer decision-making process, given the ease with which we can evaluate products based on the experiences and opinions of others.
By Nicole Velleman 10 Mar 2014 06:45
The South African economy is currently taking a bit of a beating with the petrol price hike, the interest rate increase, and the declining value of the rand against the dollar. Financial services companies and financial organisations will feel this pinch directly as their customers may potentially go further into debt or have less money to invest. The financial landscape is risky, uncertain, and unfriendly... and just perfect for the launch of your content marketing campaign.
By Mark Wright 5 Mar 2014 14:05
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
The printing press was a milestone in the era of communication. Its capabilities and mass proliferation are what ushered in the age of 'mass communication'. Ideas could be spread, conventions challenged and knowledge shared.
By Lisa Basson 18 Feb 2014 09:25
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