Just this past week, I've had to correct grammar, fix spelling mistakes and rewrite press releases to make PR clients look better than they were portrayed, and to head off a potential social media storm. I also had to send a press release back with suggestions on how to make it newsworthy so that I could publish it. This is not my job, I'm not a PRO.
Louise Marsland 22 hours ago
SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24. This move will mean that The SpaceStation will be the only media sales house with expertise in both premium (including native) and programmatic, with the breadth and depth of inventory to back it up. Gustav Goosen, CEO of The SpaceStation, says: "We are thrilled to have SouthernX on board and cannot wait to see the benefits of our range of programmatic offers roll out for our clients."
The SpaceStation 1 day ago
From garnering greater support through transparency to building online credibility with funders, and having a platform to maximise sharing of their authentic stories, NGOs can only benefit from having a sound web presence.
Sindy Peters 1 day ago
Two retailers delighted attendees at this year's Beyond Retail event by speaking of what may sound like futuristic plans but in reality is already on offer locally - the self-service checkout, the true power of private label products and winning customer loyalty with personalised promotions.
Leigh Andrews 1 day ago
A decade ago, SMS marketing was really hot and highly productive but somewhere along the line other methods of reaching a mobile market took over and fewer companies took advantage of this highly successful strategy. Perhaps it was a fear that no one read their text messages anymore because of the massive growth of smartphone technology and the ease at which mobile phone users could now access social sites like Facebook and Twitter. Who would be reading text messages anymore? So marketing money was diverted to online advertising and SMS marketing was all but lost in the shuffle. Until recently that is.
There has been a significant increase of women working in digital or technology-related roles, yet we're still to see a sizeable shift of females who are rising to senior positions or starting their own companies.
Tivania Moodley 17 Oct 2016
Last week, the Red & Yellow School of Logic and Magic held its first ever Alumni Reunion at the launch of its Alumni Association chaired by Philip Ireland of Ireland Davenport. The event included a notable send-off for John Cooney, who played a vital role in developing the school.
Pasqua Heard 17 Oct 2016
We live in a very weird place where a bottle of whisky sells for R600,000 (yes, really) yet the poor try buy a loaf of bread on credit at spaza shops. Maryla Masojada of Trade Intelligence says we need to catch a wake up on the retail realities outside our immediate communities.
Leigh Andrews 17 Oct 2016
What is it about us PR people that makes us fall on our proverbial swords at the very sniff of client conflict?
James Wilson 14 Oct 2016
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001
Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.
27 Jun 2001