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Senzo Xulu
Can advertising satisfy?

As I sat in front of my computer screen during the latter part of June, as has become my yearly custom, I attentively followed the action from the 2014 Cannes Festival of Creativity.

By Senzo Xulu 21 Oct 2014 07:10

Email and SMS from one platform set to assist marketers
Email and SMS from one platform set to assist marketers

TotalSend has launched SMS and email sending via a single channel. This multi-channel platform allows TotalSend to assist marketers who are increasingly looking to connect with customers on mobile devices. The company says it will save customers up to 40% by consolidating email and SMS onto one easy-to-use platform.

21 Oct 2014 05:47

DJ's and celebrities celebrate at launch of LekkerTV - Jacaranda 94.2 FM
DJ's and celebrities celebrate at launch of LekkerTV

Jacaranda FM had a studio filled with South African celebrities, musicians, TV stars and media moguls when they officially launched LekkerTV in partnership with KykNet in Midrand.

Issued by Jacaranda 94.2 FM 20 Oct 2014 13:01

[21 Icons - Season 2] Pregs Govender
[21 Icons - Season 2] Pregs Govender

"I think that the ability of each of us is enriched by one another and the best collective comes when you have strength in each person that belongs to that group. It's the idea of human dignity and the belief that humanity is inherent." - Pregs Govender.

20 Oct 2014 12:26

[WDC2014] Cape Town shows off for WDC2014 convocation ceremony
[WDC2014] Cape Town shows off for WDC2014 convocation ceremony

Cape Town's reign as the official World Design Capital city of 2014 has come to an end. Here's what you can expect as Taipei takes on the creativity chalice as WDC2016...

By Leigh Andrews 20 Oct 2014 09:30

Three factors that will make or break your email marketing campaign
Three factors that will make or break your email marketing campaign

Email marketing has evolved from the 'spam age' and has since found its place as one of the most cost and time-effective marketing tools that can be used at the forefront of almost any marketing campaign.

By David Sylvester 20 Oct 2014 07:06

Donna Rachelson
How email impacts your brand in the workplace

Email is like any other form of communication - there are acceptable norms and also types of behaviour deemed as inappropriate. For example, I often have business executives asking me for advice on how to help their colleagues or employees to understand and abide by email etiquette. They find that while these people are technically skilled and communicate well in person or over the phone, the way they use email reflects poorly, not only on them, but on the organisation as a whole. I hear complaints about employees who think that communicating via email is licence to use "SMS style slang and abbreviations" or be overly familiar (which is inappropriate within an organisation, but even more so when the person is communicating with clients). On the other hand, I hear of employees who are curt, abrupt or even downright rude when communicating through email. Little do these people realise the negative impressions that their email behaviour is creating in the minds of their peers.

By Donna Rachelson, Issued by Branding and Marketing YOU 16 Oct 2014 12:30

Kellogg's wakes up to 34's approach to shopper marketing - 34
Kellogg's wakes up to 34's approach to shopper marketing

In May 2014, 34 embarked on their first shopper marketing campaign for Kellogg's to drive the trial of their new range of instant porridges and saw phenomenal results when out-of-till volume sales grew by 64% in just 8 weeks! Kellogg had requested a strong shopper marketing campaign to position Kellogg's All-Bran and Corn Flakes porridge variants as the breakfast choice over winter, and to ensure that these porridges became part of South Africa's breakfast repertoire.

Issued by 34 16 Oct 2014 09:49

Funding the tech startup: South Africa's next hurdle
Funding the tech startup: South Africa's next hurdle

Such is the tech age in which we now live that the word "startup" automatically translates as a new company whose business is centred on digital innovations like apps, algorithms and other technologies.

By John Harvey 16 Oct 2014 07:00

Africa's only dedicated furniture, décor and design trade expo continues to innovate
Africa's only dedicated furniture, décor and design trade expo continues to innovate

Since the launch of the inaugural expo in July this year at Gallagher Convention Centre, the positive response both locally as well as internationally has been remarkable, with some large partnerships and new initiatives being revealed within the next few months. The Expo's biggest strength lies in the realisation that you cannot be everything to everyone. It has been proven internationally that you cannot be both a consumer show as well as a trade expo, due to an entirely different mix of exhibitors. After many months of research, both locally as well as internationally feedback showed dominantly, that Africa and particularly South Africa was in desperate need of a Trade only expo.

Issued by Inspire Trade Exhibition 15 Oct 2014 12:28

[NewsMaker] Allurelle Healing
[NewsMaker] Allurelle Healing

About Allurelle Healing

Allurelle Healing has been appointed Digital Campaign Manager at Habari Media. Her responsibilities include campaign management on Facebook, Twitter, LinkedIn, BBC, All4women and so on. Her agencies include Lighthouse Digital, Basetwo, OMG and Native. She works with the sales team to ensure all campaigns are delivered effectively and monitors the effectiveness of campaigns, including detailed analysis and reporting of each campaign.

By Louise Marsland 15 Oct 2014 10:42

Ten of the best: SA's Top Employers announced - Top Employers Institute
Ten of the best: SA's Top Employers announced

The Top Employers Institute has identified the ten top companies in South Africa that are going the extra mile for their people.

Issued by Top Employers Institute 15 Oct 2014 09:44

Hot 91.9FM turns up the heat on Joburg's community radio offering
Hot 91.9FM turns up the heat on Joburg's community radio offering

The saddest moment of my youth? When Sasha Martinengo and Ian F, AKA the best radio team ever, disbanded. Imagine my excitement at hearing they'll be back together soon...

By Leigh Andrews 14 Oct 2014 08:37

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