Nielsen Sports expands into Africa with acquisition
Nielsen Sports expands into Africa with acquisition

Nielsen Sports has expanded its global sports business by acquiring Repucom Africa from TransAfrica Media to offer solutions to rights holders and brands across Africa.

8 Dec 2017

Report shows native advertising rises in importance
Report shows native advertising rises in importance

According to a new report, released by the International News Media Association (Inma) and the Native Advertising Institute the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies.

7 Dec 2017

Image credit: Alok Sharma - .
New research suggests organisations should embrace new messaging culture

Organisations that fail to adapt to the new messaging culture risk falling behind and losing customers, that's according to new international research from BT and Cisco.

6 Dec 2017

You've got six seconds. Make it count.
You've got six seconds. Make it count.

In an age of increasingly limited attention spans and massive overcrowding of digital communication, the need to communicate quickly, with relevant and targeted messaging, is more important than ever before. So now we have the six-second YouTube "Bumper" ad... and it's a pretty tricky thing to get right!

Issued by Brand Alive 5 Dec 2017

Red & Yellow becomes South Africa's first Creative School of Business
Red & Yellow becomes South Africa's first Creative School of Business

Red & Yellow repositions as SA's first Creative School of Business, to equip school-leavers and working professionals with the essential knowledge and skills for career success in the 21st century.

Issued by Red & Yellow 5 Dec 2017

Facebook to launch chat app for kids, with parental controls
Facebook to launch chat app for kids, with parental controls

Facebook on Monday, 4 December 2017, unveiled a version of its Messenger application for children, aimed at enabling kids under 12 to connect with others under parental supervision.

5 Dec 2017

Finding our new comfort zone in disruptive marketing
Finding our new comfort zone in disruptive marketing

Dale Hefer, award-winning marketer, author and spokesperson for the Integrated Marketing Communications Conference 2018

Issued by IMC Conference 29 Nov 2017

Digital trends for 2018
Digital trends for 2018

Did you know that there are 1.65bn active Facebook users who watch about 8 billion videos daily*? There is no denying the fact that we look at our phones several times a day, whether to check-in on social media, watch a video or connect via WhatsApp. As we hurtle towards 2018 and start thinking about effective marketing strategies for the New Year, we cannot ignore the importance of digital and social trends that are changing the way in which we consume content.

By Allon Raiz 21 Nov 2017

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

Investing in communications

[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.

Issued by Grapevine Communications 14 Apr 2001

Salut to a new healthy lifestyle
Salut to a new healthy lifestyle

Launching this week from The Publishing Partnership is new healthy lifestyle magazine Salut. Aimed at active professionals aged 20 - 50, the quarterly title will hit the newsstands on Thursday, 27 May 2009.

1 Jan 1900

HRC public hearing on ‘coconuts'

NEWSWATCH: On Wednesday, 5 March 2008, the South African Human Rights Commission will hold a public forum concerning the racial prejudice complaints against the controversial Forum of Black Journalists and the issue of exclusive organizations, reports IOL. Meanwhile, SABC chief executive Dali Mpofu was hauled over the coals by ANC MPs yesterday, Tuesday 26 February, at the National Assembly committee on communication, also writes IOL.

1 Jan 1900

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