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M&C Saatchi PLC acquires Levergy

M&C Saatchi PLC has announced a majority stake acquisition of South African sports and entertainment agency Levergy...

Issued by Levergy 21 Jun 2017

Is competitive gaming in South Africa a thing?

Is competitive gaming in South Africa a thing? Well, at the moment, I think it's in the infancy of becoming a fully-fledged profession where someone would be able to leave their job to become a pro gamer...

By Barry Louzada 8 Jun 2017

Kagiso Rabada and Shaun Pollock named Nissan brand ambassadors in South Africa

Nissan has named the number one ODI bowler in the world, Kagiso Rabada, and former South African captain and cricket legend, Shaun Pollock, as brand ambassadors to further leverage the company's global sponsorship deal with the International Cricket Council (ICC)...

Issued by Openfield 5 Jun 2017

Levergy shatters records at 2017 Discovery Sport Industry Awards

Communications agency Levergy has been named Sport Agency of the Year at the esteemed Discovery Sport Industry Awards...

Issued by Levergy 23 May 2017

Vivendi sponsors Lions Entertainment, as programme is announced

Vivendi has been announced as Lions Entertainment main sponsor, while the full Lions Entertainment programme is also announced...

18 May 2017

Insight-driven sports marketing excellence with Playmakers

Playmakers CEO Richard Dunn talks us through their Clio Sports Award win in the 'Partnerships, Sponsorships & Endorsements category' and more as the first SA agency honoured with this win...

By Leigh Andrews 17 May 2017

Three biggest challenges facing SA sports rights holders in 2017

Digital disruption has created many challenges for sporting bodies and their rights holders with immense pressure to attract more fans, effectively monetise the support base and show true ROI...

Issued by Sportal 11 May 2017

Playmakers becomes first SA agency to win at Clio Sports Awards

Playmakers has become the first South African agency to win an award at the prestigious Clio Sports Awards in New York...

Issued by Playmakers 10 May 2017

Showcase your brand at SA'S biggest food and music festival - DStv Delicious International Food & Music Festival

The fifth annual DStv Delicious International Food & Music Festival will once again be held at the prestigious Kyalami Grand Prix Circuiton on Saturday and Sunday, 7-8 October 2017...

Issued by DStv Delicious International Food & Music Festival 10 May 2017

Does sponsorship really strengthen either brand?

Lots of space has been given to the topic of sponsorships lately, with brands throwing their name, weight and money behind all and sundry - sporting events in particular. But few question whether they actually benefit the sponsor and the sponsored party alike...

By Leigh Andrews 2 May 2017

Slave Route Challenge 2017 hydrated by Coca-Cola Peninsula Beverages

Runners and walkers in the 2017 Slave Route Challenge will be hydrated along the half marathon, 10km and 5km routes by Coca-Cola Peninsula Beverages (CCPB)...

26 Apr 2017

Repainting the local sponsorship picture with Kansai Plascon

Kansai Plascon, better known as Plascon to most, sponsored a duo for the Absa Cape Epic. Their corporate and digital communication specialist Zurita Moore explains why and how this ties into the brand's new positioning: ‘designed for life'...

By Leigh Andrews 25 Apr 2017

Lancewood adds original flavour to Ultimate Braai Master cooking with Emoji Meals

Lancewood Cheese is a key ingredient in that most revered of local pastimes: the braai. It was a natural step, therefore, for Lancewood to sponsor the popular reality TV series, Ultimate Braai Master...

Issued by M&C Saatchi Abel 12 Apr 2017

Digital disrupter Sportal launches into SA sports industry

Freshly launched, Sportal is a game-changer that assists local sporting bodies to bring their properties into the digital age. One of South Africa's biggest sports brands, Orlando Pirates, is on board and using Sportal to turn on its e-commerce solutions and drive commercial value...

Issued by Sportal 12 Apr 2017

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International

Research reveals key drivers of sharing economy

A whitepaper, based on an investigation undertaken by Mastercard and The Future Agenda, reveals the key drivers of the ever growing sharing economy, outlining the challenges and future opportunities surrounding it.

12 hours ago

Information overload fuels 'fake news': study

PARIS - "Fake news" has become a troubling phenomenon, allegedly used to manipulate voters and fuel a rise in global populism. In one case, it inspired a man to shoot up a Washington pizzeria.

1 day ago

Facebook to produce own TV series, games

NEW YORK - Facebook is starting production on high-quality television series and gaming shows to be broadcast on its platform, one of the social media giant's executives said on Monday.

1 day ago

Facebook launches plan to combat online extremism

LONDON - US social media giant Facebook launched a campaign in Britain on Friday to counter the spread of online extremism following warnings from Prime Minister Theresa May after four terror attacks in three months.

2 days ago

Liability problems for WhatsApp admin users

The questions of the liability of admin users of WhatsApp is increasing, following the case of an administrator of a WhatsApp group face arrest after a defamatory image of the Prime Minister of India was shared on a WhatsApp group created by the administrator.

23 Jun 2017

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