Advancement Certificate course offered by Rhodes

A university-level course in advancement - the practice of building, maintaining and improving support, skills and funds for an organisation or institution and covering key aspects such as fundraising, marketing and donor stewardship - will be offered by Rhodes Business School in Grahamstown in partnership with Inyathelo, the South African Institute for Advancement. 9 Feb 2012 11:55

Can Facebook ever make (real) money?

[Thomas Oosthuizen] Growth is hardly the challenge Facebook faces. The challenge for the monetarisation of Facebook is not how many people it reaches - it is a huge medium by any standards - but how it extracts revenue from its core business: connecting people in an objective, friendly, social, non-threatening and non-commercial environment. 7 Feb 2012 10:40

DStv Media Sales to sell SuperSport Sponsorships

DStv Media Sales has announced the addition of the SuperSport Sponsorship division to its family. In the past, SuperSport Sponsorship sales were managed out of SuperSport, but this will change on 1 April 2012. 6 Feb 2012 13:38

Pendoring relocates to Cape Town as part of Creative Week

The Pendoring Awards - which celebrate and encourage the use of Afrikaans advertising, as well as Truly South African communication for Afrikaans advertising - will this year be part of Creative Week Cape Town, on Friday evening, 21 September 2012. For the first time, too, the Loeries judging week and judges' seminars will also be held in the Mother City during Creative Week. 30 Jan 2012 11:59

[2012 trends] Convergence, content key themes for media, advertising

[Tanya Schreuder & Richard Procter] Consumers hold the upper hand in how we advertise: they are the ones who are more empowered, are demanding more and are less loyal. The challenge is to get to know your consumer! 2012 will see various trends being built upon where there is a convergence of media platforms, a need to share information in real time and a demand for cross-platform content and messaging that can simultaneously reach numerous audiences. 25 Jan 2012 14:48

[2012 trends] GFC's impact on media-marketing arena

[Karen Phelan] There are a number of trends forecast for 2012 that will have an impact on all facets of the media-marketing arena. 18 Jan 2012 15:59

New sponsorship and marketing agency launches

Launched by LJ Swart last week in Gauteng, Oxigen Communications offers clients turnkey communications solutions as well as sponsorship generation and management services. 18 Jan 2012 13:45

Sport sponsorship gets its own indaba

In recognition of the high power of sports sponsorship and marketing, the first fully focused Sports Sponsorship Indaba will take place on Friday, 27 January 2012, at the Lord Charles Hotel in Somerset, Cape Town. A main topic of discussion will be Government's plan to ban alcohol marketing that will have an adverse effect on sports sponsorships such as the J&B Met. 17 Jan 2012 12:13

Calling 10 volunteers to support Vodacom Change the World

Vodacom is once again giving 10 South Africans the opportunity to donate their time and expertise as volunteers at one of 10 non-profit organisations that serve various local communities, for a period of 12 months. The 10 volunteers will get the chance to share the skills and experience that they possess and which are so desperately lacking by the identified non-profit organisations. 13 Jan 2012 12:28

[2012 trends] Ad industry to continue defining, redefining itself

[Odette van der Haar] 2012 promises to be just as eventful as ever, as the advertising profession continues define and redefine its operations and creativity. I expect to see the following 12 trends and industry issues emerging in 2012. [multimedia] 12 Jan 2012 13:57

Still time to enter Climate Change Leadership Awards

The Climate Change Leadership Awards (CCLA), for which nominations close on 30 January 2012, have attracted significant sponsorships and partnerships from South African businesses, non-governmental and not-for-profit organisations. 10 Jan 2012 11:00

[2012 trends] The year of exciting consolidation

[Chris Moerdyk: @chrismoerdyk] It would be singularly arrogant and just plain stupid of me to boast about the fact that nine of the 11 trends I predicted for 2011 were spot on. Quite simply because they were as predictable as the notion that Sundays are pretty much certain to be followed by Mondays [aha, Rebecca Black taught you something... - managing ed]. 9 Jan 2012 16:02

MEGAPRO Marketing

MEGAPRO renews appointment to Free State Rugby Union

Following the announcement made on 29 November, Free State Rugby has reappointed MEGAPRO Marketing as the Union's commercial agent. The contract will run for a five-year period, commencing 1 January 2012. 14 Dec 2011 10:06

Chris Moerdyk

Getting a return on sponsorship investments

Marketing in South Africa is rapidly moving toward direct contact with target markets and at the same time sponsors are realising the need to not only get a good return on investment but also to develop communities which in turn creates powerful brand loyalty. 12 Dec 2011 14:06