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Focus on Digital Marketing

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New press offices

Fountainhead has opened a press office on!

The creative team thrive on creating high impact, classically appealing visual packages for clients, whether developing broad-based campaigns for blue-chip corporates or crafting bespoke branding offerings for niche businesses.

2017 Assegai Awards includes Agency Credentials award again

Following the sponsorship of the inaugural Agency Credentials award at the 2016 Assegai Awards, IAS will again sponsor this category at the 2017 awards...

1 hour ago

Currie Cup Clips re-ignites fan interest in tournament of legends

As the Currie Cup competes against an array of rugby tournaments for fan attention, a novel new campaign highlights the lighter side of rugby and has been driving renewed interest in the players and the tournament...

Issued by Brand inc 16 Aug 2017

Primedia Broadcasting brings in heavyweight Mark Jakins as CCO

Primedia Broadcasting will be bringing in the extensive expertise and skills of Mark Jakins to take on a new strategic business leadership role of Chief Commercial Officer from 1 September...

Issued by Primedia Broadcasting 3 Aug 2017

The power of publicity - Blurring the lines of sport and entertainment

How did a fight, which is being referred to by some as a circus act, go from a crossover TV event to the most lucrative boxing match in history? The answer, quite plainly, is through publicity...

By Rob Garden, Issued by Levergy 20 Jul 2017

Poultry co-op entrepreneur wins Diageo SA sponsored #YAFF award

Diageo SA and Johnnie Walker has partnered with the DAFF, to sponsor one of the Special Awards categories in the annual #YAFF Awards which saw an entrepreneur at Sivulamasango Co-operative winning R50,000 in prize money...

4 Jul 2017

M&C Saatchi PLC acquires Levergy

M&C Saatchi PLC has announced a majority stake acquisition of South African sports and entertainment agency Levergy...

Issued by Levergy 21 Jun 2017

Is competitive gaming in South Africa a thing?

Is competitive gaming in South Africa a thing? Well, at the moment, I think it's in the infancy of becoming a fully-fledged profession where someone would be able to leave their job to become a pro gamer...

By Barry Louzada 8 Jun 2017

Kagiso Rabada and Shaun Pollock named Nissan brand ambassadors in South Africa

Nissan has named the number one ODI bowler in the world, Kagiso Rabada, and former South African captain and cricket legend, Shaun Pollock, as brand ambassadors to further leverage the company's global sponsorship deal with the International Cricket Council (ICC)...

Issued by Openfield 5 Jun 2017

Levergy shatters records at 2017 Discovery Sport Industry Awards

Communications agency Levergy has been named Sport Agency of the Year at the esteemed Discovery Sport Industry Awards...

Issued by Levergy 23 May 2017

Vivendi sponsors Lions Entertainment, as programme is announced

Vivendi has been announced as Lions Entertainment main sponsor, while the full Lions Entertainment programme is also announced...

18 May 2017

Insight-driven sports marketing excellence with Playmakers

Playmakers CEO Richard Dunn talks us through their Clio Sports Award win in the 'Partnerships, Sponsorships & Endorsements category' and more as the first SA agency honoured with this win...

By Leigh Andrews 17 May 2017

Three biggest challenges facing SA sports rights holders in 2017

Digital disruption has created many challenges for sporting bodies and their rights holders with immense pressure to attract more fans, effectively monetise the support base and show true ROI...

Issued by Sportal 11 May 2017

Playmakers becomes first SA agency to win at Clio Sports Awards

Playmakers has become the first South African agency to win an award at the prestigious Clio Sports Awards in New York...

Issued by Playmakers 10 May 2017

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#Loeries2017: Be stupid, fail harder and give it all away, says BSSP's Keith Cartwright

The son of a Pentecostal pastor, Keith Cartwright grew up in church and according to him it was a very, very strict religion and it forced him to keep a schedule. Six days a week, 2 hours a day and 8 hours on a Sunday, he had to be in church. This schedule taught Cartwright a lot of discipline. It taught him to sit still and it taught him to pay attention. Besides all the religious and moral lessons that he learned, there were other disciplines that crafted his mind and gave him focus. In the second part of this coverage, he lists three; be stupid, fail harder and give it all away.

By Juanita Pienaar 1 day ago

Loeries2017: Building the new creative economy at the speed of thought

Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.

By Jessica Tennant 3 days ago

Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications. Deadline for award entry submissions is midnight Monday, 18 September 2017.

16 Aug 2017

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.

By Danette Breitenbach 14 Aug 2017

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

14 Aug 2017

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