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SA sports media is missing the point with sponsors

The world of sports sponsorship is often limited to the two main players in this game - the brand and the successful sports star or team it is aligning itself with. And the fan watches from the sidelines...

By Michael Vlismas 7 May 2018

Rugby Africa appoints APO as global sponsorship agency

World Rugby's African association, Rugby Africa has appointed the APO Group media relations consultancy for Africa and the Middle East, as their global sponsorship agency...

3 May 2018

Nashua's high-fit sponsorship of NRSP continues to inspire in 2018

In 2017, with the help of Brand inc, Nashua was hunting for a unique sponsorship model that ticked all the right boxes: social upliftment, community engagement and a driver of business goals...

Issued by Brand inc 26 Apr 2018

BASA publishes 20-year research report

A fascinating bank of insights and findings that's a highly recommended reference tool for sound, data-based growth-economy investment decisions...

Issued by Business and Arts South Africa 24 Apr 2018

Entries open for the 2018 BASA Awards partnered by Hollard

Now in its 21st year, the prestigious Business and Arts South Africa (BASA) Awards recognise South African businesses that invest in the arts and in the creative economy...

Issued by Business and Arts South Africa 17 Apr 2018

Call for applications for BASA Scale-Up programme

Applications are open for the BASA Scale-Up programme, sponsored by RMB and partnered with the British Council Southern Africa Arts and Livity Africa...

Issued by Business and Arts South Africa 3 Apr 2018

Levergy shortlisted for record number of Sport Industry Awards

Following the announcement of the 2018 Sport Industry Awards shortlist, sport and entertainment agency Levergy has attained a record 20 shortlisted entries ahead of the awards ceremony...

Issued by Levergy 27 Mar 2018

Sasol appoints Levergy

Sasol, South Africa's largest integrated chemicals and energy company, has appointed Levergy as their new retained sponsorship agency...

Issued by Levergy 23 Mar 2018

Levergy unveils new website

Following its acquisition by the global M&C Saatchi Sport & Entertainment group, Sport Industry Awards Agency of the Year, Levergy has unveiled its new company website...

Issued by Levergy 12 Mar 2018

PyeongChang - Which company will win the medal for return on investment?

As the world's top winter sports stars showed off their athletic prowess in the snow and ice of PyeongChang last month, the thirteen worldwide Olympic sponsors who have helped fund the global spectacle, outdid each other to capture the attention of a billion-strong television audience...

By Dominique Turpin 5 Mar 2018

Boxing bonanza set for Mbabane, Swaziland

Fox Sports, a global leader in premium sports broadcasting, continues to pack a mean punch with its fifth edition of Africa Boxing set to be held in Mbabane, Swaziland, on Friday, 23 February...

Issued by S-Factor 22 Feb 2018

Six opportunities for SA sports rights holders to consider in 2018

Two industry players immersed in the sports world, Sportal and BMI Sport Info, give some insights into the current state of South Africa's sponsorship market and what it means for rights holders...

Issued by Sportal 21 Feb 2018

The art of business and the business of art

BASA is celebrating 20 years of rich arts and business symbiosis with a research and learnings Colloquium in Johannesburg...

Issued by Business and Arts South Africa 18 Jan 2018

#BizTrends2018: E-sports in South Africa - it's only just begun

E-sports in the last two years has exploded onto the South African scene with not much in the way of any sort of understanding of how to get involved. The biggest question is, where is this going to go in 2018 and onwards?

By Barry Louzada 8 Jan 2018

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