Unbox the festive season
Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by Bizcommunity.com 7 Dec 2018

The power of publicity - When blurring the lines of sport and entertainment goes wrong
The power of publicity - When blurring the lines of sport and entertainment goes wrong

Powerful publicity is about creating a compelling story for new and prospective fans to follow. In a previous piece I examined the Floyd Mayweather vs Conor McGregor bout as an illustration of this...

By Rob Garden, Issued by Levergy 23 Nov 2018

Levergy continues golden year with Assegai wins
Levergy continues golden year with Assegai wins

The 2018 Assegai Awards, which acknowledge integrated marketing campaigns delivering exceptional results, saw sport and entertainment communications agency Levergy walk away with two gold awards and two leader awards on the night...

Issued by Levergy 14 Nov 2018

Happy at Openfield
Happy at Openfield

Happy Ntshingila, previous chief executive officer at SuperSport, has been appointed chairman of leading creative marketing agency, Openfield...

Issued by Openfield 6 Nov 2018

Nielsen Fanlinks connects sport fans with brands
Nielsen Fanlinks connects sport fans with brands

Tapping into the value of the South African sports fan market, Nielsen Sports has launched its latest offering, FanLinks, which combines the purchase behaviours of South African households with their interest across sports and entertainment...

Issued by Nielsen 6 Nov 2018