Sponsorship - seven key requirements
Sponsorship - seven key requirements

Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI...

By Emy Casaletti-Bwalya, Issued by Optimize Enhancing Effectiveness 1 day ago

McCafe gears behind the South African Film and Television Awards
McCafe gears behind the South African Film and Television Awards

McCafe, the lifestyle coffee product offering by McDonald's South Africa, has announced its headline sponsorship of the South African Film and Television Awards (SAFTA) that will be hosted in Sun City on 18 March 2017...

Issued by Pacinamix 2 days ago

Luntu Ntloko joins Playmakers from FIFA
Luntu Ntloko joins Playmakers from FIFA

Luntu Ntloko, the partnership manager at FIFA who is responsible for managing the adidas account, will be returning to South Africa to join the four-time Discovery Sport Industry Agency of the Year winners, Playmakers...

Issued by Playmakers 25 Jan 2017

Bonitas is with you 'for the long run'
Bonitas is with you 'for the long run'

Bonitas Medical Fund, a major sponsor of the Comrades Marathon for the past decade, recently announced that it has renewed its contract for an additional four years...

Issued by Bonitas 19 Jan 2017