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Two new members for Business and Arts South Africa board
Two new members for Business and Arts South Africa board

Business and Arts South Africa is pleased to announce that it has appointed Charmaine Soobramoney and Yacoob Abba Omar to its board...

Issued by Business and Arts South Africa 8 hours ago

Kathy Delaney, global chief creative officer, Publicis Health/Saatchi & Saatchi Wellness © .
2017 Young Globals open for entries with Calcium, Saatchi & Saatchi Wellness as sponsors

2017 Young Globals student competition and internship is now open for entries and Calcium and Saatchi & Saatchi Wellness will join forces as the official corporate sponsors and mentors...

10 Oct 2017

Levergy wins big at New Generation Awards
Levergy wins big at New Generation Awards

Sport and entertainment communications agency Levergy continued a stellar 2017 after taking home seven trophies at the recent New Generation Awards...

Issued by Levergy 9 Oct 2017

First Choice: Walking the Daisies 2017 headline sponsor
First Choice: Walking the Daisies 2017 headline sponsor

As part of the First Choice, It's All Good campaign to encourage people to #move4goodness, First Choice has been named the headline sponsor for Walking the Daisies 2017...

Issued by Boomtown 29 Sep 2017

Mzansi Magic continues to delight viewers with prime local content... making its debut as Pendoring sponsor
Mzansi Magic continues to delight viewers with prime local content... making its debut as Pendoring sponsor

By providing a wide range of prime, local-content programmes in six South African languages, TV channel Mzansi Magic (161) has earned itself the sought-after position of ‘most viewed' on the DStv bouquet...

Issued by Pendoring 28 Sep 2017

Special Award recipients honoured at 20th Annual BASA Awards, partnered by Hollard and Business Day
Special Award recipients honoured at 20th Annual BASA Awards, partnered by Hollard and Business Day

Human rights activist Justice Albie Sachs, Swiss cultural centre Pro Helvetia and law firm Webber Wentzel have all been honoured with Special Awards at the 20th Annual BASA Awards...

Issued by Business and Arts South Africa 20 Sep 2017

Winners honoured at 20th Annual BASA Awards, partnered by Hollard & Business Day
Winners honoured at 20th Annual BASA Awards, partnered by Hollard & Business Day

Eleven partnerships were honoured at the 20th Annual BASA Awards, partnered by Hollard and Business Day, during an arts-filled event attended by representatives of the business and arts community...

Issued by Business and Arts South Africa 19 Sep 2017

Levergy to go BOS
Levergy to go BOS

Emerging player in the sports drinks market, BOS Sport, has appointed Discovery Sports Industry Awards Agency of the Year, Levergy, as their new creative agency...

Issued by Levergy 5 Sep 2017

Finalists announced for 20th annual BASA Awards, partnered by Hollard and Business Day
Finalists announced for 20th annual BASA Awards, partnered by Hollard and Business Day

Business and Arts South Africa's announcement of the 44 finalists for the prestigious annual BASA Awards is especially significant this year as the ceremony celebrates two decades of business and arts partnerships in South Africa...

Issued by Business and Arts South Africa 30 Aug 2017

UFI LOC appoints UFI NGL grant recipient to manage PR and sponsorship for the 84th UFI Global Congress
UFI LOC appoints UFI NGL grant recipient to manage PR and sponsorship for the 84th UFI Global Congress

Seven Colors Communications has been appointed to be the PR and sponsorship service provider for the 84th UFI Global Congress taking place 1 to 4 November at the Sandton Convention Centre...

Issued by Seven Colors Communications 25 Aug 2017

2017 Assegai Awards includes Agency Credentials award again
2017 Assegai Awards includes Agency Credentials award again

Following the sponsorship of the inaugural Agency Credentials award at the 2016 Assegai Awards, IAS will again sponsor this category at the 2017 awards...

21 Aug 2017

#Loeries2017: All the Live Events, Activations, Sponsorships, PR and Media Communication finalists!
#Loeries2017: All the Live Events, Activations, Sponsorships, PR and Media Communication finalists!

Finalists have been announced in the Loeries' Live Events, Activations, Sponsorships, PR and Media Communication categories...

17 Aug 2017

Currie Cup Clips re-ignites fan interest in tournament of legends
Currie Cup Clips re-ignites fan interest in tournament of legends

As the Currie Cup competes against an array of rugby tournaments for fan attention, a novel new campaign highlights the lighter side of rugby and has been driving renewed interest in the players and the tournament...

Issued by Brand inc 16 Aug 2017

Primedia Broadcasting brings in heavyweight Mark Jakins as CCO
Primedia Broadcasting brings in heavyweight Mark Jakins as CCO

Primedia Broadcasting will be bringing in the extensive expertise and skills of Mark Jakins to take on a new strategic business leadership role of Chief Commercial Officer from 1 September...

Issued by Primedia Broadcasting 3 Aug 2017

Rob Garden
The power of publicity - Blurring the lines of sport and entertainment

How did a fight, which is being referred to by some as a circus act, go from a crossover TV event to the most lucrative boxing match in history? The answer, quite plainly, is through publicity...

By Rob Garden, Issued by Levergy 20 Jul 2017

Poultry co-op entrepreneur wins Diageo SA sponsored #YAFF award
Poultry co-op entrepreneur wins Diageo SA sponsored #YAFF award

Diageo SA and Johnnie Walker has partnered with the DAFF, to sponsor one of the Special Awards categories in the annual #YAFF Awards which saw an entrepreneur at Sivulamasango Co-operative winning R50,000 in prize money...

4 Jul 2017

M&C Saatchi PLC acquires Levergy
M&C Saatchi PLC acquires Levergy

M&C Saatchi PLC has announced a majority stake acquisition of South African sports and entertainment agency Levergy...

Issued by Levergy 21 Jun 2017

Barry Louzada
Is competitive gaming in South Africa a thing?

Is competitive gaming in South Africa a thing? Well, at the moment, I think it's in the infancy of becoming a fully-fledged profession where someone would be able to leave their job to become a pro gamer...

By Barry Louzada 8 Jun 2017

Kagiso Rabada and Shaun Pollock named Nissan brand ambassadors in South Africa
Kagiso Rabada and Shaun Pollock named Nissan brand ambassadors in South Africa

Nissan has named the number one ODI bowler in the world, Kagiso Rabada, and former South African captain and cricket legend, Shaun Pollock, as brand ambassadors to further leverage the company's global sponsorship deal with the International Cricket Council (ICC)...

Issued by Openfield 5 Jun 2017

Levergy shatters records at 2017 Discovery Sport Industry Awards
Levergy shatters records at 2017 Discovery Sport Industry Awards

Communications agency Levergy has been named Sport Agency of the Year at the esteemed Discovery Sport Industry Awards...

Issued by Levergy 23 May 2017

Vivendi sponsors Lions Entertainment, as programme is announced
Vivendi sponsors Lions Entertainment, as programme is announced

Vivendi has been announced as Lions Entertainment main sponsor, while the full Lions Entertainment programme is also announced...

18 May 2017

The Playmakers agency.
Insight-driven sports marketing excellence with Playmakers

Playmakers CEO Richard Dunn talks us through their Clio Sports Award win in the 'Partnerships, Sponsorships & Endorsements category' and more as the first SA agency honoured with this win...

By Leigh Andrews 17 May 2017

Three biggest challenges facing SA sports rights holders in 2017
Three biggest challenges facing SA sports rights holders in 2017

Digital disruption has created many challenges for sporting bodies and their rights holders with immense pressure to attract more fans, effectively monetise the support base and show true ROI...

Issued by Sportal 11 May 2017

Playmakers becomes first SA agency to win at Clio Sports Awards
Playmakers becomes first SA agency to win at Clio Sports Awards

Playmakers has become the first South African agency to win an award at the prestigious Clio Sports Awards in New York...

Issued by Playmakers 10 May 2017

Showcase your brand at SA'S biggest food and music festival - DStv Delicious International Food & Music Festival
Showcase your brand at SA'S biggest food and music festival - DStv Delicious International Food & Music Festival

The fifth annual DStv Delicious International Food & Music Festival will once again be held at the prestigious Kyalami Grand Prix Circuiton on Saturday and Sunday, 7-8 October 2017...

Issued by DStv Delicious International Food & Music Festival 10 May 2017

Neil Jankelowitz, joint managing director of MSC Sports.
Does sponsorship really strengthen either brand?

Lots of space has been given to the topic of sponsorships lately, with brands throwing their name, weight and money behind all and sundry - sporting events in particular. But few question whether they actually benefit the sponsor and the sponsored party alike...

By Leigh Andrews 2 May 2017

Coca-Cola Peninsula Beverages at the SPAR Women's Race 2016 ©
Slave Route Challenge 2017 hydrated by Coca-Cola Peninsula Beverages

Runners and walkers in the 2017 Slave Route Challenge will be hydrated along the half marathon, 10km and 5km routes by Coca-Cola Peninsula Beverages (CCPB)...

26 Apr 2017

Leonardo Paez and Max Knox, sponsored by Kansai Plascon, finished fourth in the Cape Epic.
Repainting the local sponsorship picture with Kansai Plascon

Kansai Plascon, better known as Plascon to most, sponsored a duo for the Absa Cape Epic. Their corporate and digital communication specialist Zurita Moore explains why and how this ties into the brand's new positioning: ‘designed for life'...

By Leigh Andrews 25 Apr 2017

Lancewood adds original flavour to Ultimate Braai Master cooking with Emoji Meals
Lancewood adds original flavour to Ultimate Braai Master cooking with Emoji Meals

Lancewood Cheese is a key ingredient in that most revered of local pastimes: the braai. It was a natural step, therefore, for Lancewood to sponsor the popular reality TV series, Ultimate Braai Master...

Issued by M&C Saatchi Abel 12 Apr 2017

Digital disrupter Sportal launches into SA sports industry
Digital disrupter Sportal launches into SA sports industry

Freshly launched, Sportal is a game-changer that assists local sporting bodies to bring their properties into the digital age. One of South Africa's biggest sports brands, Orlando Pirates, is on board and using Sportal to turn on its e-commerce solutions and drive commercial value...

Issued by Sportal 12 Apr 2017

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