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Currie Cup Clips re-ignites fan interest in tournament of legends
Currie Cup Clips re-ignites fan interest in tournament of legends

As the Currie Cup competes against an array of rugby tournaments for fan attention, a novel new campaign highlights the lighter side of rugby and has been driving renewed interest in the players and the tournament...

Issued by Brand inc 1 day ago

Primedia Broadcasting brings in heavyweight Mark Jakins as CCO
Primedia Broadcasting brings in heavyweight Mark Jakins as CCO

Primedia Broadcasting will be bringing in the extensive expertise and skills of Mark Jakins to take on a new strategic business leadership role of Chief Commercial Officer from 1 September...

Issued by Primedia Broadcasting 3 Aug 2017

Rob Garden
The power of publicity - Blurring the lines of sport and entertainment

How did a fight, which is being referred to by some as a circus act, go from a crossover TV event to the most lucrative boxing match in history? The answer, quite plainly, is through publicity...

By Rob Garden, Issued by Levergy 20 Jul 2017

Poultry co-op entrepreneur wins Diageo SA sponsored #YAFF award
Poultry co-op entrepreneur wins Diageo SA sponsored #YAFF award

Diageo SA and Johnnie Walker has partnered with the DAFF, to sponsor one of the Special Awards categories in the annual #YAFF Awards which saw an entrepreneur at Sivulamasango Co-operative winning R50,000 in prize money...

4 Jul 2017

M&C Saatchi PLC acquires Levergy
M&C Saatchi PLC acquires Levergy

M&C Saatchi PLC has announced a majority stake acquisition of South African sports and entertainment agency Levergy...

Issued by Levergy 21 Jun 2017

Barry Louzada
Is competitive gaming in South Africa a thing?

Is competitive gaming in South Africa a thing? Well, at the moment, I think it's in the infancy of becoming a fully-fledged profession where someone would be able to leave their job to become a pro gamer...

By Barry Louzada 8 Jun 2017

Kagiso Rabada and Shaun Pollock named Nissan brand ambassadors in South Africa
Kagiso Rabada and Shaun Pollock named Nissan brand ambassadors in South Africa

Nissan has named the number one ODI bowler in the world, Kagiso Rabada, and former South African captain and cricket legend, Shaun Pollock, as brand ambassadors to further leverage the company's global sponsorship deal with the International Cricket Council (ICC)...

Issued by Openfield 5 Jun 2017

Levergy shatters records at 2017 Discovery Sport Industry Awards
Levergy shatters records at 2017 Discovery Sport Industry Awards

Communications agency Levergy has been named Sport Agency of the Year at the esteemed Discovery Sport Industry Awards...

Issued by Levergy 23 May 2017

Vivendi sponsors Lions Entertainment, as programme is announced
Vivendi sponsors Lions Entertainment, as programme is announced

Vivendi has been announced as Lions Entertainment main sponsor, while the full Lions Entertainment programme is also announced...

18 May 2017

The Playmakers agency.
Insight-driven sports marketing excellence with Playmakers

Playmakers CEO Richard Dunn talks us through their Clio Sports Award win in the 'Partnerships, Sponsorships & Endorsements category' and more as the first SA agency honoured with this win...

By Leigh Andrews 17 May 2017

Three biggest challenges facing SA sports rights holders in 2017
Three biggest challenges facing SA sports rights holders in 2017

Digital disruption has created many challenges for sporting bodies and their rights holders with immense pressure to attract more fans, effectively monetise the support base and show true ROI...

Issued by Sportal 11 May 2017

Playmakers becomes first SA agency to win at Clio Sports Awards
Playmakers becomes first SA agency to win at Clio Sports Awards

Playmakers has become the first South African agency to win an award at the prestigious Clio Sports Awards in New York...

Issued by Playmakers 10 May 2017

Showcase your brand at SA'S biggest food and music festival - DStv Delicious International Food & Music Festival
Showcase your brand at SA'S biggest food and music festival - DStv Delicious International Food & Music Festival

The fifth annual DStv Delicious International Food & Music Festival will once again be held at the prestigious Kyalami Grand Prix Circuiton on Saturday and Sunday, 7-8 October 2017...

Issued by DStv Delicious International Food & Music Festival 10 May 2017

Neil Jankelowitz, joint managing director of MSC Sports.
Does sponsorship really strengthen either brand?

Lots of space has been given to the topic of sponsorships lately, with brands throwing their name, weight and money behind all and sundry - sporting events in particular. But few question whether they actually benefit the sponsor and the sponsored party alike...

By Leigh Andrews 2 May 2017

Coca-Cola Peninsula Beverages at the SPAR Women's Race 2016 ©
Slave Route Challenge 2017 hydrated by Coca-Cola Peninsula Beverages

Runners and walkers in the 2017 Slave Route Challenge will be hydrated along the half marathon, 10km and 5km routes by Coca-Cola Peninsula Beverages (CCPB)...

26 Apr 2017

Leonardo Paez and Max Knox, sponsored by Kansai Plascon, finished fourth in the Cape Epic.
Repainting the local sponsorship picture with Kansai Plascon

Kansai Plascon, better known as Plascon to most, sponsored a duo for the Absa Cape Epic. Their corporate and digital communication specialist Zurita Moore explains why and how this ties into the brand's new positioning: ‘designed for life'...

By Leigh Andrews 25 Apr 2017

Lancewood adds original flavour to Ultimate Braai Master cooking with Emoji Meals
Lancewood adds original flavour to Ultimate Braai Master cooking with Emoji Meals

Lancewood Cheese is a key ingredient in that most revered of local pastimes: the braai. It was a natural step, therefore, for Lancewood to sponsor the popular reality TV series, Ultimate Braai Master...

Issued by M&C Saatchi Abel 12 Apr 2017

Digital disrupter Sportal launches into SA sports industry
Digital disrupter Sportal launches into SA sports industry

Freshly launched, Sportal is a game-changer that assists local sporting bodies to bring their properties into the digital age. One of South Africa's biggest sports brands, Orlando Pirates, is on board and using Sportal to turn on its e-commerce solutions and drive commercial value...

Issued by Sportal 12 Apr 2017

20th Annual BASA Awards partnered by Hollard & Business Day now open for entries
20th Annual BASA Awards partnered by Hollard & Business Day now open for entries

The 20th Annual BASA Awards, partnered by Hollard & Business Day, is now open for entries from business and arts partnerships that were activated between 1 January 2016 and 31 December 2016...

Issued by Business and Arts South Africa 3 Apr 2017

BASA celebrates 20 years of partnerships, people and connectivity
BASA celebrates 20 years of partnerships, people and connectivity

2017 sees Business and Arts South Africa celebrate 20 years of arts business partnerships, with an invigorated focus on growth, research, connectivity and celebration...

Issued by Business and Arts South Africa 24 Mar 2017

Get ready, set, go!
Daredevils take male cancer fight to the streets in Speedos

Warwick Bloom, marketing communications manager at Hollard and Lucy Balona, head of marketing and communication at Cansa, run us through what to expect from the 2017 Hollard Daredevil Run...

By Leigh Andrews 23 Mar 2017

McCafé honours Best Actress and Best Actor in a Feature Film at SAFTAs11
McCafé honours Best Actress and Best Actor in a Feature Film at SAFTAs11

McCafé, the lifestyle coffee brand by McDonald's South Africa, congratulates all the winners of this year's SAFTAs, especially the people who won in the categories that they are sponsoring...

Issued by Pacinamix 20 Mar 2017

Sun Met celebrated with Mumm hits an all-time high
Sun Met celebrated with Mumm hits an all-time high

Openfield, the PR agency appointed by Sun International for the inaugural Sun Met, has announced that R44m worth of branded media coverage was generated through PR and media efforts...

Issued by Openfield 16 Mar 2017

Somizi announced as face of McCafé Couch Sessions
Somizi announced as face of McCafé Couch Sessions

McCafé has announced that the ever-fabulous, flamboyant, larger-than-life Somizi Mhlongo, better known to his fans as SomGaGa, is the face of McCafé Couch Sessions for SAFTAs11...

Issued by Pacinamix 10 Mar 2017

Wedding Inspirations sponsors the fashion show at The Wedding Expo
Wedding Inspirations sponsors the fashion show at The Wedding Expo

In a first for the magazine, South African Wedding Inspirations is sponsoring the fashion show at the upcoming Wedding Expo at the Ticketpro Dome on 11 and 12 March...

Issued by The Wedding Group 9 Mar 2017

Jaguar Land Rover East Rand sponsorship sets wheels in motion for prestigious Top 500 Awards
Jaguar Land Rover East Rand sponsorship sets wheels in motion for prestigious Top 500 Awards

Luxury carmaker Jaguar Land Rover's East Rand dealership has come on board as Registration Sponsor for this year's inaugural Top 500 Awards - an auspicious gathering of South Africa's economic elite...

Issued by Topco Media 3 Mar 2017

McCafé congratulates SAFTAs11 nominees
McCafé congratulates SAFTAs11 nominees

McCafé, the lifestyle coffee product offering by McDonald's South Africa, is a proud headline sponsor of the South African Film and Television Awards (SAFTA) that will be hosted in Sun City on 18 March...

Issued by Pacinamix 1 Mar 2017

Thought leadership programme Gurus premieres on CNBC Africa
Thought leadership programme Gurus premieres on CNBC Africa

CNBC Africa will premiere Gurus, a series of high-impact interviews with premier league business thought leaders, filmed in South Africa on Thursday 2 March 2017 at 9.15pm.

24 Feb 2017

Sponsorship win-win: Nashua's Rugby Skills Project brings innovation to schools and SA rugby
Sponsorship win-win: Nashua's Rugby Skills Project brings innovation to schools and SA rugby

Sponsorship works well when the big creative idea connects with the audience emotionally and it develops relationships with customers...

Issued by Brand inc 23 Feb 2017

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