South African sports sponsorship is a volatile market at the moment. With the economic downturn from 2015 continuing through 2016, the ever weakening rand and political pressures playing more of a role in sport now than ever before, big corporates are being far more conservative in their marketing and sponsorship spends.
Issued by Brand inc 18 Aug 2016
With the exciting but scandal-ridden Rio Olympics now in full swing, I was reminded again of the arrogance of the various sports governing bodies like the International Olympic Committee (IOC), and the Federation of International Football Associations (FIFA), cooperative politicians, and the huge corporations that provide money for sponsorships.
By Aki Kalliatakis 17 Aug 2016