With the Discovery Sport Industry Awards being awarded on 11 February 2016, the element of sports sponsorship is under the limelight. The relationship between sports and sponsorship ROIs becomes a little more interesting when those sponsorships contain an element of CSI. In South Africa, CSI is seen as an integral part of doing business; not just a beneficial afterthought.
6 Feb 2016 08:00
Dialdirect is the headline sponsor for the first season of The Voice South Africa, which debuted on M-Net on 31 January 2016. The adverts flighted during the season feature South African singer/songwriter, Matthew Mole.
2 Feb 2016 10:00