Sponsorship win-win: Nashua's Rugby Skills Project brings innovation to schools and SA rugby
Sponsorship win-win: Nashua's Rugby Skills Project brings innovation to schools and SA rugby

Sponsorship works well when the big creative idea connects with the audience emotionally and it develops relationships with customers. At the end of 2016, an inspired collaboration between Brand inc and ShadowBall led to the Nashua Rugby Skills Project (NRSP) being born. It's a sponsorship that ticks all the right boxes, developing both South African rugby and human beings through sport.

Issued by Brand inc 12 hours ago

Sponsorship - seven key requirements
Sponsorship - seven key requirements

Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget.

By Emy Casaletti-Bwalya, Issued by Optimize Enhancing Effectiveness 2 days ago

McCafe gears behind the South African Film and Television Awards
McCafe gears behind the South African Film and Television Awards

McCafe, the lifestyle coffee product offering by McDonald's South Africa, is proud to announce its headline sponsorship of the South African Film and Television Awards (SAFTA) that will be hosted in Sun City on 18 March 2017.

Issued by Pacinamix 3 days ago

Ster-Kinekor sponsors SAFTAs Young Achiever Award
Ster-Kinekor sponsors SAFTAs Young Achiever Award

Ster-Kinekor has announced its sponsorship of the Youth Achiever Award category at the 11th Annual South African Film and Television Awards (SAFTAs).

17 Feb 2017

Cape Cobras catch a cab
Cape Cobras catch a cab

Cape Cobras took to the streets on Valentine's Day in branded metered cabs to launch the new #SwipeBlue campaign, with radio partners Heart FM.

16 Feb 2017