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Telkom exits marketing comfort zone, enters entertainment sponsorship
Telkom exits marketing comfort zone, enters entertainment sponsorship

Enzo Scarcella, Telkom's Chief Marketing Officer, discusses the strategy of entering into entertainment sponsorship such as Idols, DStv Box Office and Dragons' Den...

By Leigh Andrews 24 Nov 2014 14:15

ChiChi makes Unilever SA's Shield Deo Drive campaign go viral - Justpalm
ChiChi makes Unilever SA's Shield Deo Drive campaign go viral

The South African market recently saw groundbreaking innovation from the popular Shield deodorant brand as it gave away free talk time to consumers.

Issued by Justpalm 21 Nov 2014 08:08

Optimize guest speakers at Soccerex African Forum - Optimize Enhancing Effectiveness
Optimize guest speakers at Soccerex African Forum

Soccerex has established itself as a global leading conference, bringing together the business of football. At a recent edition held in Durban, Optimize was asked to speak at this prestigious event attended by the world and the continent's leading footballing brands.

Issued by Optimize Enhancing Effectiveness 21 Nov 2014 06:57

Optimize agency keeps scoring - Optimize Enhancing Effectiveness
Optimize agency keeps scoring

Optimize agency, a football niched sports marketing agency, has just secured a three-year contract with BTCL, Botswana Telecommunications Company Limited, as their sports marketing agency and Foundation consultants.

Issued by Optimize Enhancing Effectiveness 19 Nov 2014 15:31

Mxit adds to Mr Price followers, sponsors codeX developers
Mxit adds to Mr Price followers, sponsors codeX developers

Mxit is sponsoring three would-be developers to take part in codeX's developer apprenticeship programme, which focuses on grooming the next generation of skilled software developers.

19 Nov 2014 09:27

Tauriq Moosa
Corporate sponsorships and your business

Brands and logos of companies are everywhere at entertainment events, and even feature at events that have the capacity to change the course of history...

By Tauriq Moosa 18 Nov 2014 08:15

Openfield secures Klipdrift's golden sponsorship of the 2014 Nedbank Golf Challenge - Openfield
Openfield secures Klipdrift's golden sponsorship of the 2014 Nedbank Golf Challenge

Klipdrift has signed a three-year deal as a Nedbank Golf Challenge single-hole sponsor from 2014 due to take place at the prestigious Gary Player Golf Club in Sun City. As one of South Africa's most esteemed annual events on the sporting calendar, the Nedbank Golf Challenge has drawn some of the sport's most celebrated local and international stars to its course.

Issued by Openfield 17 Nov 2014 09:36

Four in a row for Brand inc - Brand inc
Four in a row for Brand inc

Sport specialist advertising agency, Brand inc Creative Group, has been shortlisted in the prestigious 2015 Sport Agency of the Year category. This is the fourth year in a row that the Discovery Sport Industry Awards has nominated the agency for the coveted award.

Issued by Brand inc 14 Nov 2014 10:55

Engen's 'Proud to be Blue' campaign shortlisted for Discovery Sport Industry Awards 2015 - Openfield
Engen's 'Proud to be Blue' campaign shortlisted for Discovery Sport Industry Awards 2015

Engen's recently announced new partnership with Supersport United FC's 'Proud to be Blue' campaign has been shortlisted for the 2015 Discovery Sport Industry Awards, which will unveil all winners on 12 February 2015 at Sandton Convention Centre in Johannesburg.

Issued by Openfield 14 Nov 2014 09:38

DISCOP 2014, StarSat in partnership
DISCOP 2014, StarSat in partnership

DISCOP 2014, taking place from 5-7 November 2014, at Sandton Convention Centre, Johannesburg, has StarSat as its strategic partner.

6 Nov 2014 11:27

Oscar Pistorius: Monitoring brand value
Oscar Pistorius: Monitoring brand value

Your brand has value. You might not be sure how much or where it comes from, but it still has value. This value usually relates to the products, people, and reputation surrounding it. Brands can, however, be diluted and lose value when customers feel annoyed, cheated or disappointed - when the brand falls off its pedestal and is reduced to "just another ordinary" one.

31 Oct 2014 07:50

IPRA World Congress in Johannesburg offers top speakers on nation branding
IPRA World Congress in Johannesburg offers top speakers on nation branding

The International Public Relations Association's (IPRA) World Congress, being held in Johannesburg in September 2015, offers José Filipe Torres, CEO and Founder of Bloom Consulting, and Msindisi Fengu, senior journalist at the Daily Dispatch, as keynote speakers.

31 Oct 2014 07:37

2015 MTN Radio Awards add 'Field News Reporter' to categories
2015 MTN Radio Awards add 'Field News Reporter' to categories

Entries have opened for the 2015 MTN Radio Awards, which have added 'Field News Reporter' to the categories, following suggestions by constituents within the industry.

29 Oct 2014 08:58