Playmakers win Sport Agency of the Year for the fourth year in a row - Playmakers
Playmakers win Sport Agency of the Year for the fourth year in a row

For the fourth year in succession, Playmakers, celebrating 15 years in the industry, have been named the Sport Agency of the Year at the prestigious Discovery Sport Industry Awards, which took place in Sandton on Thursday, 11 February 2016.

Issued by Playmakers

Sport sponsorship - rich with innovation, creativity and best practice
Sport sponsorship - rich with innovation, creativity and best practice

With the Discovery Sport Industry Awards being awarded on 11 February 2016, the element of sports sponsorship is under the limelight. The relationship between sports and sponsorship ROIs becomes a little more interesting when those sponsorships contain an element of CSI. In South Africa, CSI is seen as an integral part of doing business; not just a beneficial afterthought.

Dialdirect sponsors The Voice South Africa
Dialdirect sponsors The Voice South Africa

Dialdirect is the headline sponsor for the first season of The Voice South Africa, which debuted on M-Net on 31 January 2016. The adverts flighted during the season feature South African singer/songwriter, Matthew Mole.

Exciting year ahead for South Africa's leading business-arts agency - Business and Arts South Africa
Exciting year ahead for South Africa's leading business-arts agency

Business and Arts South Africa is gearing up for a jam-packed year, with events, symposiums and programmes aimed at expanding and scaling the agency's impact and influence - both in South Africa and a growing number of African territories.

Issued by Business and Arts South Africa

Mzansi Golden Economy sponsors 50 passes to ACT/UJ Conference
Mzansi Golden Economy sponsors 50 passes to ACT/UJ Conference

The Department of Arts and Culture (DAC) through its Mzansi Golden Economy (MGE) Programme, is offering 50 sponsored passes to the Arts & Culture Trust (ACT)/ University of Johannesburg (UJ) Conference on 16-17 March 2016. Applications for subsidised registration close on 7 February 2016.

Sponsorship as part of the marketing mix - Optimize Enhancing Effectiveness
Sponsorship as part of the marketing mix

Sponsorship is quite an interesting area in the marketing mix and one that may not obtain the investment required in a marketing plan and budget.

Issued by Optimize Enhancing Effectiveness

© Cheryl Ann Quigley – 123RF.com
CNN to cover top SA horse races

CNN will be in Cape Town earlier than usual this year in order to cover history in the making.