Levergy shatters records at 2017 Discovery Sport Industry Awards
Levergy shatters records at 2017 Discovery Sport Industry Awards

Agency takes home nine awards including Agency Of the Year

Issued by Levergy 2 days ago

Vivendi sponsors Lions Entertainment, as programme is announced
Vivendi sponsors Lions Entertainment, as programme is announced

Vivendi is to be the main sponsor of Lions Entertainment, part of the Cannes Lions International Festival of Creativity.

18 May 2017

The Playmakers agency.
Insight-driven sports marketing excellence with Playmakers

Playmakers, the local sports marketing agency, was recently awarded in the Clio Sports Awards' ‘Partnerships, Sponsorships & Endorsements category' in New York - the first SA agency honoured with this win. Just ahead of the Discovery Sport Industry Awards tomorrow evening, CEO Richard Dunn explains their role as a sport agency in the sponsorship media space and how they bring the worlds of sponsorship, marketing and business together in a dynamic and creative way.

By Leigh Andrews 17 May 2017

Three biggest challenges facing SA sports rights holders in 2017
Three biggest challenges facing SA sports rights holders in 2017

Sports sponsorship in South Africa remains a worthwhile yet turbulent world. The digital disruption has created many challenges for sporting bodies and their rights holders with immense pressure to attract more fans, effectively monetise the support base and show true ROI.

Issued by Sportal 11 May 2017

Playmakers becomes first SA agency to win at Clio Sports Awards
Playmakers becomes first SA agency to win at Clio Sports Awards

Playmakers has become the first South African agency to win an award at the prestigious Clio Sports Awards in New York.

Issued by Playmakers 10 May 2017

Showcase your brand at SA'S biggest food and music festival - DStv Delicious International Food & Music Festival
Showcase your brand at SA'S biggest food and music festival - DStv Delicious International Food & Music Festival

The fifth annual DStv Delicious International Food & Music Festival will once again be held at the prestigious Kyalami Grand Prix Circuit on Saturday and Sunday, 7-8 October 2017. This tastebud-tantalising food and music festival is by far the biggest and most popular food and music festival in South Africa, with an estimated 40,000 people expected to attend over the festival weekend.

Issued by DStv Delicious International Food & Music Festival 10 May 2017

Neil Jankelowitz, joint managing director of MSC Sports.
Does sponsorship really strengthen either brand?

Lots of space has been given to the topic of sponsorships lately, with brands throwing their name, weight and money behind all and sundry - sporting events in particular. But do they actually benefit the sponsor and the sponsored party alike?

By Leigh Andrews 2 May 2017

Coca-Cola Peninsula Beverages at the SPAR Women's Race 2016 ©
Slave Route Challenge 2017 hydrated by Coca-Cola Peninsula Beverages

Runners and walkers in the 2017 Slave Route Challenge, a significant athletics race around Cape Town, will be hydrated along the half marathon, 10km and 5km routes by Coca-Cola Peninsula Beverages (CCPB).

26 Apr 2017

Leonardo Paez and Max Knox, sponsored by Kansai Plascon, finished fourth in the Cape Epic.
Repainting the local sponsorship picture with Kansai Plascon

Kansai Plascon, better known as Plascon to most, sponsored a duo for the Absa Cape Epic. Their corporate and digital communication specialist Zurita Moore explains why and how this ties into the brand's new positioning: ‘designed for life'.

By Leigh Andrews 25 Apr 2017