South African sports sponsorship is a volatile market at the moment. With the economic downturn from 2015 continuing through 2016, the ever weakening rand and political pressures playing more of a role in sport now than ever before, big corporates are being far more conservative in their marketing and sponsorship spends.
Brand inc 18 Aug 2016
With the exciting but scandal-ridden Rio Olympics now in full swing, I was reminded again of the arrogance of the various sports governing bodies like the International Olympic Committee (IOC), and the Federation of International Football Associations (FIFA), cooperative politicians, and the huge corporations that provide money for sponsorships.
Aki Kalliatakis 17 Aug 2016
It's an exciting time to be a sports fan. Globally, innovation is happening at breakneck speed, from wearable cameras to cutting-edge stadia, exciting partnerships between sports properties, sponsors and channels, while big data and its analysis is having an impact on many sports.
Brand inc 15 Aug 2016
Coca-Cola's global #thatsgold Olympics campaign has been taken to a new level in South Africa as fans have the opportunity to share their Olympic Games gold moments, with the best social media comments being integrated into one of eight commercials being produced over the Olympic Games period.
Playmakers 12 Aug 2016
In the spirit of Women's month, Fives have teamed up with Totalsports to host a unique ladies-only 5v5 tournament at their rooftop location in Grand Central.
TFG (The Foschini Group) 10 Aug 2016
With 2016 Summer Olympics about to begin, viewers worldwide have already seen extensive athletic sponsorships in the making. Official Olympic partners include McDonald's, Toyota, Visa, Samsung, and Coca-Cola - but other non-partner brands have also jumped on the opportunity to be seen by a global audience through their sponsorships.
In 1990, Nashua was the very first company to boldly brand a local rugby jersey, sponsoring what was then the Northern Transvaal rugby team. Twenty-six years later, the business solutions provider has come full circle as it begins an exciting three-year sponsorship of the world's oldest domestic rugby championship, the legendary Currie Cup.
Brand inc 4 Aug 2016