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Octagon connecting fans to Soweto Marathon - Octagon South Africa
Octagon connecting fans to Soweto Marathon

The Nike Soweto Marathon held in November this year was revived as a result of a collaborative effort by multiple entities led by the Soweto Marathon Trust, with sponsorship agency, Octagon, as the catalyst for the race's successful partnerships.

Issued by Octagon South Africa 15 Dec 2014 12:42

Lions Super Rugby Team becomes Emirates Lions
Lions Super Rugby Team becomes Emirates Lions

Emirates has signed a five-year sponsorship with Lions Super Rugby team and have naming rights to the Lions home ground Ellis Park in Johannesburg.

15 Dec 2014 12:37

Nedbank to sponsor DStv Delicious International Food & Music Festival
Nedbank to sponsor DStv Delicious International Food & Music Festival

British jazz-funk pioneers, the Brand New Heavies and club favourites Soul II Soul, will play at Green Point Common Fields, Cape Town on 28 December, alongside soulful South African house collective; MiCasa, The Soil, Jeremy Loops and Freshlyground at the DStv Delicious International Food & Music Festival.

11 Dec 2014 09:12

Octagon's Simon Wardle added to SportBusiness International's Innovator of the Year list - Octagon South Africa
Octagon's Simon Wardle added to SportBusiness International's Innovator of the Year list

Octagon is thrilled to announce that Simon Wardle, chief strategy officer, has been included in the SportBusiness International's 2014 Innovator of the Year list. Wardle, the architect of Octagon's proprietary research platforms Passion Drivers® and The Passion Shift™ and leader of the agency's Strategies & Insights team, is No. 15 on the impressive list of leaders in sports business.

Issued by Octagon South Africa 5 Dec 2014 10:36

Klipdrift's golden giveaway at Nedbank Golf Challenge 2014 - Openfield
Klipdrift's golden giveaway at Nedbank Golf Challenge 2014

Following the signing of a three-year deal as a Nedbank Golf Challenge sponsor, Klipdrift has upped the ante for those participating in the prestigious golfing event this year.

Issued by Openfield 4 Dec 2014 10:57

Samsung official consumer electronics partner to Cricket SA and the Proteas
Samsung official consumer electronics partner to Cricket SA and the Proteas

Samsung Electronics South Africa has signed a three-year deal with Cricket South Africa (CSA), which sees it become the official consumer electronics partner to CSA and the Proteas, including mobile, touchscreen devices and cameras.

2 Dec 2014 15:14

MSCSPORTS secures four Discovery Sports Industry award nominations - MSCSPORTS
MSCSPORTS secures four Discovery Sports Industry award nominations

Integrated sports agency MSCSPORTS tops the scoreboard as they Make Sport Count with four nominations for the most prestigious sports awards on the continent: The Discovery Sports Industry Awards 2015.

Issued by MSCSPORTS 25 Nov 2014 14:24

Telkom exits marketing comfort zone, enters entertainment sponsorship
Telkom exits marketing comfort zone, enters entertainment sponsorship

Enzo Scarcella, Telkom's Chief Marketing Officer, discusses the strategy of entering into entertainment sponsorship such as Idols, DStv Box Office and Dragons' Den...

By Leigh Andrews 24 Nov 2014 14:15

ChiChi makes Unilever SA's Shield Deo Drive campaign go viral - Justpalm
ChiChi makes Unilever SA's Shield Deo Drive campaign go viral

The South African market recently saw groundbreaking innovation from the popular Shield deodorant brand as it gave away free talk time to consumers.

Issued by Justpalm 21 Nov 2014 08:08

Optimize guest speakers at Soccerex African Forum - Optimize Enhancing Effectiveness
Optimize guest speakers at Soccerex African Forum

Soccerex has established itself as a global leading conference, bringing together the business of football. At a recent edition held in Durban, Optimize was asked to speak at this prestigious event attended by the world and the continent's leading footballing brands.

Issued by Optimize Enhancing Effectiveness 21 Nov 2014 06:57

Optimize agency keeps scoring - Optimize Enhancing Effectiveness
Optimize agency keeps scoring

Optimize agency, a football niched sports marketing agency, has just secured a three-year contract with BTCL, Botswana Telecommunications Company Limited, as their sports marketing agency and Foundation consultants.

Issued by Optimize Enhancing Effectiveness 19 Nov 2014 15:31

Mxit adds to Mr Price followers, sponsors codeX developers
Mxit adds to Mr Price followers, sponsors codeX developers

Mxit is sponsoring three would-be developers to take part in codeX's developer apprenticeship programme, which focuses on grooming the next generation of skilled software developers.

19 Nov 2014 09:27

Tauriq Moosa
Corporate sponsorships and your business

Brands and logos of companies are everywhere at entertainment events, and even feature at events that have the capacity to change the course of history...

By Tauriq Moosa 18 Nov 2014 08:15