Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget.
McCafe, the lifestyle coffee product offering by McDonald's South Africa, is proud to announce its headline sponsorship of the South African Film and Television Awards (SAFTA) that will be hosted in Sun City on 18 March 2017.
Pacinamix 1 day ago
Ster-Kinekor has announced its sponsorship of the Youth Achiever Award category at the 11th Annual South African Film and Television Awards (SAFTAs).
17 Feb 2017
Cape Cobras took to the streets on Valentine's Day in branded metered cabs to launch the new #SwipeBlue campaign, with radio partners Heart FM.
16 Feb 2017
Turner International's new Digital Ventures & Innovation Group has taken an equity investment in Bigballs Media (BBM), parent company of one of the world's fastest-growing digital video platforms for football content, Copa90.
13 Feb 2017
Warc has announced the Gold, Silver and Bronze winners of the global Warc Media Awards: Effective Use of Partnerships & Sponsorships category. The Gold winners are Mars-owned confectionary brand M&Ms, retailer John Lewis, tea brand Brooke Bond Red Label and the US Army.
6 Feb 2017