Sponsorship - seven key requirements
Sponsorship - seven key requirements

Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget.

By Emy Casaletti-Bwalya, Issued by Optimize Enhancing Effectiveness 2 hours ago

McCafe gears behind the South African Film and Television Awards
McCafe gears behind the South African Film and Television Awards

McCafe, the lifestyle coffee product offering by McDonald's South Africa, is proud to announce its headline sponsorship of the South African Film and Television Awards (SAFTA) that will be hosted in Sun City on 18 March 2017.

Issued by Pacinamix 1 day ago

Ster-Kinekor sponsors SAFTAs Young Achiever Award
Ster-Kinekor sponsors SAFTAs Young Achiever Award

Ster-Kinekor has announced its sponsorship of the Youth Achiever Award category at the 11th Annual South African Film and Television Awards (SAFTAs).

17 Feb 2017

Cape Cobras catch a cab
Cape Cobras catch a cab

Cape Cobras took to the streets on Valentine's Day in branded metered cabs to launch the new #SwipeBlue campaign, with radio partners Heart FM.

16 Feb 2017

(c) Wavebreak Media Ltd -
Turner International invests in Bigballs Media

Turner International's new Digital Ventures & Innovation Group has taken an equity investment in Bigballs Media (BBM), parent company of one of the world's fastest-growing digital video platforms for football content, Copa90.

13 Feb 2017

M&Ms, John Lewis, Brooke Bond Red Label, US Army win Golds at Warc Media Awards
M&Ms, John Lewis, Brooke Bond Red Label, US Army win Golds at Warc Media Awards

Warc has announced the Gold, Silver and Bronze winners of the global Warc Media Awards: Effective Use of Partnerships & Sponsorships category. The Gold winners are Mars-owned confectionary brand M&Ms, retailer John Lewis, tea brand Brooke Bond Red Label and the US Army.

6 Feb 2017

Luntu Ntloko joins Playmakers from FIFA
Luntu Ntloko joins Playmakers from FIFA

Luntu Ntloko, the partnership manager at FIFA who is responsible for managing the adidas account, will be returning to South Africa to join the four-time Discovery Sport Industry Agency of the Year winners, Playmakers...

Issued by Playmakers 25 Jan 2017