Unpredictable SA sports sponsorship market full of opportunities
Unpredictable SA sports sponsorship market full of opportunities

South African sports sponsorship is a volatile market at the moment. With the economic downturn from 2015 continuing through 2016, the ever weakening rand and political pressures playing more of a role in sport now than ever before, big corporates are being far more conservative in their marketing and sponsorship spends.

Issued by Brand inc 18 Aug 2016

Big sponsors make it hard to swallow
Big sponsors make it hard to swallow

With the exciting but scandal-ridden Rio Olympics now in full swing, I was reminded again of the arrogance of the various sports governing bodies like the International Olympic Committee (IOC), and the Federation of International Football Associations (FIFA), cooperative politicians, and the huge corporations that provide money for sponsorships.

By Aki Kalliatakis 17 Aug 2016

Five ways the live sports experience is changing in SA
Five ways the live sports experience is changing in SA

It's an exciting time to be a sports fan. Globally, innovation is happening at breakneck speed, from wearable cameras to cutting-edge stadia, exciting partnerships between sports properties, sponsors and channels, while big data and its analysis is having an impact on many sports.

Issued by Brand inc 15 Aug 2016

Coca-Cola launches a South African first with SuperSport
Coca-Cola launches a South African first with SuperSport

Coca-Cola's global #thatsgold Olympics campaign has been taken to a new level in South Africa as fans have the opportunity to share their Olympic Games gold moments, with the best social media comments being integrated into one of eight commercials being produced over the Olympic Games period.

Issued by Playmakers 12 Aug 2016

Totalsports and Fives Futbol team up for Women's Month
Totalsports and Fives Futbol team up for Women's Month

In the spirit of Women's month, Fives have teamed up with Totalsports to host a unique ladies-only 5v5 tournament at their rooftop location in Grand Central.

Issued by TFG (The Foschini Group) 10 Aug 2016

Boris Dzhingarov
How to make your sports sponsorship stand out

With 2016 Summer Olympics about to begin, viewers worldwide have already seen extensive athletic sponsorships in the making. Official Olympic partners include McDonald's, Toyota, Visa, Samsung, and Coca-Cola - but other non-partner brands have also jumped on the opportunity to be seen by a global audience through their sponsorships.

By Boris Dzhingarov, Issued by Monetary Library 8 Aug 2016

Octagon's Innibos 2016 festival debut
Octagon's Innibos 2016 festival debut

Innibos 2016 Festival marked Octagon's debut as Standard Bank's activation partner of choice in delivering engaging activations at the four-day festival.

Issued by Octagon South Africa 8 Aug 2016

New era in rugby sports sponsorship: Nashua partners with iconic Currie Cup
New era in rugby sports sponsorship: Nashua partners with iconic Currie Cup

In 1990, Nashua was the very first company to boldly brand a local rugby jersey, sponsoring what was then the Northern Transvaal rugby team. Twenty-six years later, the business solutions provider has come full circle as it begins an exciting three-year sponsorship of the world's oldest domestic rugby championship, the legendary Currie Cup.

Issued by Brand inc 4 Aug 2016