TV series sponsorship: Think out of the box

[Bonnie Ramaila] I have often wondered why TV airtime sales raised sponsorship for the duration of the series' season, and why companies buy into it. At the same time, I have never understood why companies should have those closing and opening billboards before, during and after the programme, until I saw 1st for Women sponsoring the M-Net series 'Revenge'. Yes, I have DStv now and I am progressing within LSM, moving from LSM 4 to LSM 5 - that's when my education on the use of such sponsorships started. 8 May 2013 10:26

Bizcommunity.com

Be big on biz with Portfolio Night and Bizcommunity - competition

[Issued by Bizcommunity.com] If you are a branding, design or advertising student in Johannesburg, by Thursday next week your life may have changed forever! After years of negotiations, the largest one-day advertising portfolio review in the world, Portfolio Night, is finally making it to Johannesburg, South Africa - and Bizcommunity, in conjunction with McCann Johannesburg, has one ticket of the coveted 150 to give away. 15 May 2013 11:32

MTN South African Music Awards announces official partners

The 19th MTN South African Music Awards (MTN SAMA 19) has announced its official partners for the event taking place on 11 May 2013 at the Sun City Superbowl. They are MTN, SABC 1, Amstel Lager, Adams & Adams, KIA Motors South Africa, Mageu Number 1, CAN DO!, RiSA and the Department of Arts and Culture (DAC). 24 Apr 2013 09:02

[2013 trends] The year ahead for experiential marketing

[Mike Silver] First of all, mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there. Now that we have staved off global obliteration and picked up a coastal tan (and a few kilos in the process), it's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. 29 Jan 2013 11:18

Win a scholarship, sponsorship to Cannes

Unilever's Developing & Emerging Market Young Creative Academy Scholarship Programme will see two young local individuals, who are already in the advertising industry, given an opportunity to take part in the Young Creatives Academy this year at the Cannes Lions Festival in France. The closing date for submissions is 10 May 2013. 3 May 2013 07:24

VWV Group

VWV launches music and entertainment sponsorship division: VWV Massive

[Issued by VWV Group] Global award-winning brand experience agency, the VWV Group, has announced the launch of a new division, VWV Massive, and as the name suggests, everything it does is just that: massive. Headed by music and entertainment industry giants, Lloyd Cornwall and Tom Pearson-Adams, the division uses music and entertainment properties and platforms to achieve client brand objectives. 24 Apr 2013 10:36

Seven stages in becoming an industry expert

[Douglas Kruger] From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video] 13 Apr 2013 06:31

Bizcommunity.com

Introducing a must for any industry event - Biz Featured Events

[Issued by Bizcommunity.com] In a virtual world, industry events, trade fairs and launches have become some of the most exciting ways of interfacing directly with customers, prospects and colleagues. There's nothing worse than planning an event, only to find it clashes with another in your industry! Now Bizcommunity allows you to plan, list and brand your promotional event - all in one go. 18 Apr 2013 13:36

IIR

Social and digital media to be a focus area at sports sponsorship and marketing conference

[Issued by IIR] With brand marketers increasingly focusing on engagement, it's no surprise that companies are turning to sports sponsorships to reach their most avid followers. But the rules have changed. It's no longer simply a matter of putting up a sign in a stadium, placing an ad in a broadcast or placing a logo on a car. Instead, marketers want to take greater advantage of the rich emotional attachments that leagues, teams and athletes have with the fans that follow them. 16 Apr 2013 10:47

Stimulii

Island of Treasure 6 set to raise the bar in branded entertainment

[Issued by Stimulii] After five breathtakingly successful seasons of "Island of Treasure" Stimulii has announced that the final episode of Island of Treasure 5, airing this Saturday, 20th April, on SABC 1, marks the end of a five-season sponsorship of the series by Tropika. 17 Apr 2013 13:02

Bizcommunity.com

How to contribute to Bizcommunity, from op-ed pieces to news

[Issued by Bizcommunity.com] Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57

Does proudly South African mean buy South African?

[Chris Moerdyk: @chrismoerdyk] I always find it amusing when a national furore is created by a sporting body's decision to source clothing and equipment overseas. Like our official sports confederation and Olympic Games body, SASCOC, did a few weeks ago when it announced that our Olympic Games kit would be supplied from China. 11 Apr 2012 12:31

Bizcommunity.com

[2013 trends] Pdf of 2013 Biz Trends Report now available

[Issued by Bizcommunity.com] Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience! 13 Feb 2013 14:33