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The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 21 Jul 2026

Joe Hamman, director, Novus Group says 2026 will see the evolution from media monitoring to decision monitoring (Image supplied)

#BizTrends2026 | Novus Group's Joe Hamman: Goodbye vanity metrics, hello decision monitoring

Joe Hamman 2 Feb 2026

#BizTrends2026 | Ganizani Consulting's Judith Mugeni: Designing engaging sponsorships

#BizTrends2026 | Ganizani Consulting's Judith Mugeni: Designing engaging sponsorships

Judith Mugeni 23 Jan 2026

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

#BizTrends2026 | Scopen President, Cesar Vacchiano: Less is more

Cesar Vacchiano 21 Jan 2026

Matthew Nkala of Catalyst Africa

How the Sanlam Cape Town Marathon cancellation tested brand empathy

Matthew Nkala 11 Nov 2025

Carl Willoughby with his fellow Cannes Lions Direct2025 jury members (Image supplied)

Judging #Cannes2025: Carl Willoughby - Messy creates the best work

Carl Willoughby 7 Jul 2025

Judith Mugeni says success in 2025 will mean harnessing the power of sponsorship in a futuristic environment by returning to fundamental principles (Image supplied)

#BizTrends2025: Judith Mugeni - Back to the future, sponsorship in 2025

Judith Mugeni 24 Jan 2025

Joe Hamman, the founder and director at Novus Group, examines some trends set to reshape media monitoring and further strengthen its role in driving decision-making in 2025 (Image supplied)

#BizTrends2025: Novus Group’s Joe Hamman - Media monitoring trends to watch in 2025

Joe Hamman 16 Jan 2025

Fandom is dead, welcome to Fancom

Fandom is dead, welcome to Fancom

Struan Campbell, Levergy 15 Nov 2024

Mike Abel, The Up&Up Group executive chairman, reflects on The Up&Up Group’s decision to buy back all the equity in the previous M&C Saatchi Group South Africa from the global M&C Saatchi Plc (Image supplied)

Exclusive: Mike Abel, The Up&Up Group - Ons weet wat ons weet: There’s never been a better time to invest in SA

Mike Abel, The Up&Up Group 17 Oct 2024

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