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Real-time is now the Big Time

The ability of sponsoring brands to engage in credible conversations, and produce relevant content in real-time around their properties is a definite requirement, not just a nice-to-have.

By Struan Campbell 14 May 2014 07:35

From the Aurora Cricket Club to Mbalula

A media chronology: 'Any form of discrimination with regard to a country or a person on grounds of race, religion, politics, gender or otherwise is incompatible with belonging to the Olympic Movement.' - Article 6 of the Fundamental Principles of Olympism.

By Ed Herbst 15 Apr 2014 08:42

Here's a sponsorship that will make a major impact on people's lives

If you could get your client R24.5m editorial coverage for two months (Jan and February), would you have happy clients or what?

By Marion Scher 31 Mar 2014 11:34

No naughties for Bafana Bafana

NEWSWATCH: Safa has rejected anything to do with a sponsorship of Bafana Bafana by an adult dating site, reports goal.com. It's claimed bad financial management sank Goldfields newspaper Gold-Net, reports IOL, and TechCentral reports the Internet Service Providers' Association reckons Telkom's transit fee is 'legally illogical'.

By Rod Baker 20 Nov 2013 09:21

Red Bull gives you...content marketing!

In our ongoing exploration of content marketing and our attempts to bring it to life, we're going to shed a little more light through a real-life example of 'stratospheric' proportion.

By Athar Naser 11 Jun 2013 06:17

TV series sponsorship: Think out of the box

I have never understood why companies should have those closing and opening billboards before, during and after a TV programme, until I saw 1st for Women's sponsorship of the M-Net series, 'Revenge'.

By Bonnie Ramaila 8 May 2013 10:26

Seven stages in becoming an industry expert

From Amoeba to Icon; where do you currently rank in your industry's natural progression? In this piece, I walk you through the seven stages of development as you strive to position yourself as an industry expert. [video]

By Douglas Kruger 13 Apr 2013 06:31

What do we mean by success?

The most frequently cited definition of project failure is the failure to meet time, cost, or scope targets. However, even when these three have been met, success can remain elusive.

By Louise Worsley 15 Mar 2013 06:12

LBS-based mobile advertising set to explode

Marketers around the world are expected to start tapping into the power of location-based services (LBS) over the course of the next year as a means of delivering more targeted and engaging advertising to consumers.

By Quentin Joubert 2 Mar 2013 07:00

How to measure brand value

As we all know, when individuals achieve some degree of celebrity status, they become brands in their own right, just like any other brand. The question is how does one measure the value of a brand ... and in the case of this article, how can we determine the value of brand Oscar Pistorius?

By Don MacRobert 28 Feb 2013 08:21

What to do in the wake of a damaged brand

If nothing else, the Oscar Pistorius, Lance Armstrong and Tiger Woods debacles have shown us just how quick, and sudden, even a strong brand's fall from grace can be.

By Chemory Gunko 21 Feb 2013 04:32

Mann handled

Peter Mann's recent article highlighted an increasingly important topic in today's dynamic media landscape - the juxtaposition of freedom of expression and the infringement of the rights of others.

By Justin McCarthy 18 Feb 2013 06:13

Pist off by Pistorius tweets

The flood of comments on Twitter and other social media platforms around Oscar Pistorius highlight the extreme dangers of unmediated social media.

By Peter Mann 14 Feb 2013 17:02

The power of sponsorship (part II)

In part I, I clarified what makes sponsorship such a powerful marketing tool. Here, in part II, I will give some trends for 2013, taken from some best practice work in 2012, and I will explain how the South African industry needs to adapt and evolve in order to achieve success and results going forward. (video)

By Struan Campbell 10 Feb 2013 12:03

The power of sponsorship (part I)

2012 was a revolutionary year for sponsorship and one that churned out some notable campaigns that have helped clarify what modern best practice sponsorship is all about (or at least what it should be about).

By Struan Campbell 9 Feb 2013 08:57

[2013 trends] The year ahead for experiential marketing

It's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. Before we do so, it would be wise to see how history might repeat itself. Reflecting briefly, for experiential marketing, 2012 was quite a year locally and abroad. Oh, and mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there.

By Mike Silver 29 Jan 2013 11:18

[2013 trends] Seven youth-influencer outreach insights

In 2012, brands asked some pertinent and challenging questions pertaining to influencer outreach and seeding their products. Insights gained both as a delegate and a speaker at a number of enlightening conferences over the past year have led me to the following observations about what brands want and how Africa's youth prefer to be communicated with - from a marketing and advertising perspective.

By Mongezi Mtati 21 Jan 2013 11:49

[2013 trends] Radio raises the volume

Radio has always baffled media futurologists, effortlessly bouncing back from perceived 'threats' such as recession right through to technological revolution - something consistently touted by 'radio assassins' as the next to bring about the demise of the medium. Bucking the trend, year-on-year growth as an industry remains at a steady increase and this demonstrates its enduring relevance.

By Matona Sakupwanya 21 Jan 2013 11:40

[2013 trends] Changes #trending, opportunities knocking in education sector

I'm quite new to education, but completely immersed and have much to say. I thought I'd focus my crystal ball on a broad range of education industry issues, and wanted to avoid at all costs penning another "Have you heard about Khan Academy?" piece, (But now that that's done)...

By Josh Adler 18 Jan 2013 10:58

[2013 trends] Growing power, vulnerability of the corporate brand

How are P&G and Unilever differentiated? Does the Coca-Cola Company want to be known for obesity or health? Will supermarket brands be strengthened or weakened by their supply chains? The perfect storm of social media, continuing social unrest, concerns over the economy and environment will batter brands that are not resilient and adaptive, while shaking established ad agencies to their foundations.

By Mike Freedman 17 Jan 2013 14:04

The eternal skaam of the yellow bracelet

Whenever I'm having a bad day, I remind myself of this: at least I'm not one of those people who used to wear a yellow Livestrong bracelet. Or worse, one of those diehards who still wear them (earlier today, while having lunch in a coffee shop in a Sandton shopping centre, I spotted a man wearing one. He was wearing a checked shirt and chinos, so he wasn't being an ironic hipster).

By Sarah Britten 16 Jan 2013 06:56

Primedia Lifestyle future proofing its malls

Current tight market conditions have forced the retail property marketing specialist to be more innovative than ever before to ensure a healthy return on investment for clients.

By Doug Mayne 31 Oct 2012 06:25

The media entitlement myth

It is probably time for South Africa to decide whether it is a free-market democracy or a socialist entitleist communist kleptocracy.

By Chris Moerdyk 28 Jun 2012 07:48

MTN Radio Awards CEO responds to Graeme Joffe

I am a little taken aback at Graeme Joffe's opinion piece on the MTN Radio Awards. This is the third year of the awards and the programme has shown significant growth over the three years. Winning an MTN Radio Award is an achievement of which most winners (with the possible exception of Joffers) are extremely proud.

By Lance Rothschild 19 Apr 2012 16:11

Does proudly South African mean buy South African?

I always find it amusing when a national furore is created by a sporting body's decision to source clothing and equipment overseas. Like our official sports confederation and Olympic Games body, SASCOC, did a few weeks ago when it announced that our Olympic Games kit would be supplied from China.

By Chris Moerdyk 11 Apr 2012 12:31

Creating happiness part of the job at thirtyfour

Often, when speaking to agency MDs and creative directors from many of the traditional flagships of South African advertising, the name of some specialist below-the-line agency would come up, and the conversation, flowing so easily around the currents of industry gossip but moments before, would grind to a halt. "I've never seen any of their work." And I would go, "But you have..."

By Herman Manson 20 Mar 2012 12:44

Facilitate a movement: the shift from mass marketing

To date, there are two brands in particular, Absolut and Nike, which have hit the ground running when it comes to going beyond a social media presence and influencer engagement, making it difficult for challenger brands to catch up and maintain the pace. A third brand, Carling Black Label, did phenomenally last year by focusing less on social media and more on influencers [video].

By Mongezi Mtati 20 Mar 2012 11:55

Transformation: a matter of trust

Significant milestones have been achieved in the past 10 years of working to transform the advertising profession, and these should be celebrated. However, it is agreed that South Africans now understand that transformation is a multidimensional process - getting the 'numbers' right in terms of equity is only but one step.

By Wayne Naidoo 9 Mar 2012 13:50

Student spending: a new school of thought

In days gone by, the university student was viewed as a dreamer. Their jovial and carefree existence was juxtaposed with real adult life of taxes, mortgages and in-laws. Until only recently, brands looked at them with a similar disdain. In recent times, though, businesses have been schooled that maybe it's time to take their studies into the student market a little more seriously.

By Mike Silver 8 Mar 2012 14:52

Building brands, driving sales - and doing good

Do you have a favourite example of how marketing can have a positive impact on the world? I never hesitate when I'm asked that question: the Outsurance pointspeople. Social good meets brand awareness and affinity: it's a win-win situation.

By Sarah Britten 7 Mar 2012 14:51

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