[Daryl Bartkunsky] Today, campus radio presents an entirely different picture than ten years ago - modelled on their commercial counterparts, they are professionally run and advertisers can expect effective results.
[Veli Dlamini] When people love a brand's personality, price becomes the last thing they focus on when buying a product. A typical example is Apple, most of its customers buy into the brand's personality first, company second, products/services third and price last.
[Veli Dlamini] This article is an extension of my previous article titled "Giving your brand the "cool factor" in 2013 (part I)". This time around I will be touching on the strategies that brands can use to engage with the youth market on social media and importantly to be relevant in the youth culture and pushing the point that social media marketing is a means to an end; it's not the end itself.
[Veli Dlamini] There have been many articles written about why brands should engage with the youth on social networks. My article however, aims to establish how brands can capitalise on the culture youth deem as being "cool". I will also touch on the strategies that can help brands leverage this culture to gain the "Cool Factor".
[Herman Manson] Live SA is a new youth publication published out of Cape Town. There's the usual stuff on love, YouTube, following your heart, body piercings, music, freedom and fashion - and then maybe the less usual stuff, about falling out of the closet aged 16, what to do when your countrymen's infamous xenophobia breaks down the lives of friends, of falling in love with gangster boys and having Miss Khayelitsha pose in front of the backend of a construction truck...
[Mike Silver] In days gone by, the university student was viewed as a dreamer. Their jovial and carefree existence was juxtaposed with real adult life of taxes, mortgages and in-laws. Until only recently, brands looked at them with a similar disdain. In recent times, though, businesses have been schooled that maybe it's time to take their studies into the student market a little more seriously.
[Matt Rose] South African audiences were shocked and amazed when a previously unseen form of programming hit the small screen between 3 February 1999 and March 2001. The SABC's Yizo Yizo combined gritty documentary with a soap-opera format. What stands out is the combination of its educational format with the explicit depiction of criminal and sexual encounters and use of vulgar language.
[Craig Wilson] BlackBerry is the most desirable handset among teenagers and tertiary-level students in South Africa, but they aren't using the devices to make voice calls. A new study from London-based research firm MobileYouth shows that one in two students in SA wants a BlackBerry.
|Will there be on in Durban?|
|I agree with you Sibongile. |
It is even surprising that despite claiming that it was carried "across all races and income groups", it fails to mention per centages according to race and gender. Or will that be discrimination of some sort?
|Thanks Tinyiko. Now I can pick myself up; head, chest out, stand tall, and take on the world. I'm pursuing today's success with confidence|
[Candice Jones] The BlackBerry. Traditionally used by men in grey suits - bankers, accountants and lawyers. If you used a BlackBerry, you were a corporate nerd, tied to your company's email system. Not anymore.
|If you take the general statistics that young people are found to be mostly prone to job hopping and one of the reasons given was the persuit of the better income, this kind of puts a spanner on the research. I mean I get that people will always look for job satisfaction and that the deffinition thereof differs from generation to generation but cash will always be king!|
[Issa Sikiti da Silva] British Petroleum (BP)'s 'celebratory' ads scooped seven accolades at the 2010 Khuza Awards held yesterday Wednesday, 28 July 2010, in the TV and radio categories - a rare silver lining for the embattled brand whose US oil spill has terribly messed up the environment and ruined livelihoods. The event took place at the University of Johannesburg. [video]
[Jason Levin] As the recession subsides into the euphoria of 2010, what trends will we see play out among South Africa's sharpest critics - the youth? The 2010 FIFA World Cup will take centre stage, but that stage will be shared with service demands, tech saturation and ad aversion. How can brands aiming to impress under-23s live up to these evolving expectations?
[Tshepiso Seopa] The 2009 Sunday Times Generation Next cool brands have been decided by a jury of 5 000 urbanites aged 8 to 22 years. Loved, for its Brrrr effect, Coke is the overall coolest brand; while Nokia claimed the second coolest brand spot and Nike is the third coolest brand.
[Tshepiso Seopa] Marketers who have been battling to know what goes on in the minds of South African youth were invited to HDI youth marketing's Summer School for marketers last week. One of the things highlighted was that for young adults, happiness is fifth down the list of what they want - at the top of their annual birthday list is a clothing voucher.
[Tshepiso Seopa] Government plans to regulate marketing and advertising campaigns targeting children in order to reduce the high number of obesity in young children; and the dismal performance by South Africa's athletes at the 2008 Beijing Olympic Games has lead to Cadbury South Africa seizing the moment to nurture the next generation of South African athletes for the 2012 Olympic Games in London.
[Tshepiso Seopa] South African marketers are not focusing on moms in their marketing campaigns; they are speaking to women, to men, to the youth - but not to the gatekeeper. This is the opinion of Maria Bailey, CEO and president of US-based company BSM Media.
[Tshepiso Seopa] Plans by Government to regulate marketing and advertising campaigns targeting children, in order to reduce the high number of obesity in young children, could have a negative effect on those whose bread and butter comes from selling sweets, burgers, chocolates, chips and the like. This already much-discussed issue was under the spotlight at the Kids & Teens Republic Conference, held at the Balalaika Hotel in Sandton yesterday, Wednesday, 20 August 2008.