#YouthMonth: 47 years later and the struggle continues[Carl Willoughby] Carl Willoughby, chief creative officer at Hunt Lascaris, says we can all do more to assist young people in the country... | |
The more things change, the more they stay the sameSource: © Matheus Bertelli pexels Youth are creating their communities and brands need to fit into these, not the other way around | |
Building youth-centric campaigns for Gen ZSource: Picha pexels Gen Z is unapologetic about self-expression | |
Who coached it best? The battle for Steve Komphela[Bonga Mpungose Smanga] The consecutive use of Steve Komphela on "KFC Ziphathe Grand" Summer Treats Campaign just a few months ago and now recently on MTN does demonstrate that the Mamelodi Sundowns head coach is really "kompheling"... | |
Accessing the youth market in 2022[Ryan McFadyen] A key demographic globally and locally, the youth market is becoming harder and harder to reach through media and advertising. It's also historically cynical of advertising... | |
5 things you need to know about 'Zoomers'[Kelly McGillivray] In honour of Youth Month we're getting to know our Zoomers better. Zoomer is another word for Generation Z, people born between 1997 and 2015, with age 24 being the oldest... | |
10 things businesses need to know about the youth post-lockdownPhoto by Aziz Acharki on Unsplash. | |
On meaningful collaboration and how we unearthed young stars (Part 1)Photo by Retha Ferguson from Pexels. | |
Digital culture plugs - The new frontier in urban youth marketingImage supplied. | |
The problem with the generation gap? Marketeers keep falling into itPhoto by Andrea Piacquadio from Pexels. | |
The 5 "S's" to understanding the youth mindsetImage source: Gallo/Getty Images. | |
Shake it like a Polaroid pictureImage source: Gallo/Getty Images. | |
Social Media Landscape Briefings: Understanding the dynamics of Generation FluidRawpixel via 123RF.com. | |
Gen Z requires new thinking, fresh approach© Konstantin Pelikh via 123RF.com. | |
#FutureFit Yourself: Top 8 youth wonders under 30Top (l-r): Lerato Dumisa, Lotang Mokoena, Lusanda Worsley, Whade Williams. Bottom (l-r): Rebone Masemole, Dorcas Dube, Kate Maxwell, Abongile Silonga. | |
The generation gap - Who is who?© rawpixel via 123RF.com. | |
What Generation Z wants - how to attract the "next" generation to your brand and business© Clarke Sanders via Unsplash.com. | |
#YouthReport2018: Smarter-than-you-think millennial coping strategies and life hacksSlide 202 of Youth Report (2018). UCT Unilever Institute of Strategic Marketing & Instant Grass International. | |
#YouthReport2018: Being a teenager in 2018, more pressure than peer pressureImage © Daniel Ernst via 123RF.com. | |
Marketing to the next generation at the speed of cultureBongani Chinkanda |