Cause marketing for millennials

[mamahlatse marokane] As marketers, we have long championed cause marketing programs as an impactful way for brands and companies to get involved, but our programs can go further by evolving them from "nice-to-dos" to "must-dos." Fundamentally, we should strive to create long-term, purpose-driven programs that allow brands and companies to do well while doing good...

Importance of innovation and digitalisation in growing tourism

[Josephine Wawira] The industry is experiencing a great deal of innovative disruption, with trends such as virtual reality (VR), artificial intelligence (AI), and mobile bookings and payments taking centre stage...

Untapped opportunity in Africa's emerging startup hubs

[Tom Jackson] African startups are in a unique position to leverage innovation to answer some of the continent's most pressing challenges, but urgently need an enabling environment...

#Newsmaker: David Uribe, TBWA's data director for Africa, Middle East - TBWA

[Jessica Tennant] David Uribe, TBWA\Worldwide's regional data director for Africa and the Middle East, tells us that it took "lots of studying, trying, failing and repeating" to get to where he is today...

Watch robots pack groceries in Ocado's automated warehouse

[Lauren Hartzenberg] Inside a warehouse located in the small town of Andover, England, more than 1,000 robots seamlessly navigate around a three-storey-high aluminium grid packing groceries for online shoppers...

AFDA Online Experimental Festival goes live - AFDA

[Earle Holmes] After an outstanding annual Experimental Festival, AFDA third-year students from the Johannesburg, Cape Town, Durban and Port Elizabeth campuses offer you the opportunity to view, read and think about their productions online...

A Sandton business hotel stay that won't leave you feeling blue

[Brian Berkman] Where to stay in the Sandton area really depends on why you are there. While Sandton is an ever-changing landscape with buildings and road works falling and rising like a yo-yo, that it remains the money hub is a constant.

Online selling is a growing market for car dealers

[Marius du Toit] Just as online shopping is the future for other industries, online platforms and new revenue models offer car dealers the opportunity to increase sales and manage stock more efficiently...

#CannesLions2018: The Art of Branded Entertainment according to VML's Xenopoulos

[Jessica Tennant] As part of the 2017 Cannes Lions Branded Entertainment jury, Jason Xenopoulos, VML global chief vision officer and EMEA CCO, collaborated with the jury to write a book called The Art of Branded Entertainment, which was launched just one year later at Cannes Lions 2018 on Tuesday, 19 June...

Experience, it's more than entertainment

[Bronwyn Williams] The future of retail, and indeed any business, is about selling solutions rather than products; creating an experience over an above an economic transaction...

Behind the scenes of Bouwer Bosch comedy Thys & Trix

[Daniel Dercksen] Daniel Dercksen talks with the creative team behind the hilarious action comedy Thys & Trix: writer-director Quentin C. Krog, screenwriter Frannie Van Der Walt, and actors/husband-and-wife team Leandie du Randt Bosch and Bouwer Bosch.

#YouthMonth: Do's and don'ts to consider for lifelong learning

[Leigh Andrews] "The most valuable asset you'll ever have is your mind and what you put into it." - Brian Tracy. Lifelong learning is just that - constantly investing in your mind and therefore, your life. This #YouthMonth, I share my take on the importance of lifelong learning and why it's critical to future success...

Social media for financial services: all the good and none of the bad

[linda graham] Social media is an excellent marketing tool, but in the wrong hands, it can also be severely damaging...

Startupbootcamp Africa chooses 22 startups for selection days

[Tom Jackson] Startupbootcamp Africa has chosen 22 startups for the selection days head of its second annual accelerator programme, which will be narrowed down to the final 10...

How to pitch your startup at the Africa Early Stage Investor Summit

[Tom Jackson] The Africa Early Stage Investor Summit is looking for eight innovative, high-growth scale-ups to pitch at the annual event in Cape Town in November...

Privacy - The new luxury purchase

[Bronwyn Williams] In the wake of the recent Facebook scandal that revealed how Cambridge Analytical had gained improper access to the sensitive, personal information of up to 87 million Facebook users, consumers around the world are waking up to the value of personal privacy...

Why African startups are now on the acquisition trail

[Tom Jackson] Investments in African startups are on the up year-on-year, with funding flooding into a variety of countries and a large selection of sectors...

#OrchidsandOnions: The boozy road not taken... and lies, damned lies and surveys

[Brendan Seery] Hangovers, they say, are God's way of telling you to lay off the booze. And, anyone who has had one will know the "why did I do it?" feeling of remorse...

'Okay Marcel, make me an ad': AI's role in the future of marketing

[Shaune Jordaan] Publicis recently announced the launch of its bespoke artificial intelligence (AI) platform, Marcel. The platform was Publicis' major focus for the best part of the year and saw it pull out of all industry awards and events until it was complete...