Seeing 2016 in full-colour with Grey Trends

[Leigh Andrews] ICYMI, the 2016 edition of Grey Trends is out, bursting with facts and foresight on what to expect from the next few months...

Towards multisensory brands

[Dora Jurd] As brands are becoming more and more emotional, thinking about offering consumers complete experiences, they need to enhance their uniqueness beyond a mere logo, a name, a look and feel...

Brands, here's why you should care about 'woke Twitter'

[Sarah Britten] Woke Twitter could bring down your campaign and cause severe reputational damage. Here's why this audience should be considered as an essential part of the strategic and creative process...

Savas creates a blonde beauty

[Kim Lawrence] As I walked into the Savas hair salon my nerves were in a rollercoaster of excitement as the realisation began to kick in that when I walked out I would no longer be a brunette, and this would be the last time I would look into the mirror and see those dark tresses.

Seven requests travel writers hate

[Phindiwe Nkosi] While the masses are hustling in corporate offices or stuck in traffic, the travel writer could be waking up to a song of a bird s/he has never heard before...

Is 2016 the year that...

[Gil Sperling] With the demand on marketers to deliver, 2016 will require that service providers upscale their technology to be able to deliver multivariate campaigns across platforms in real time...

Software is key for a successful business

[Hicks Crawford] For a company that deals with customers every day (hopefully that's everyone!), the software your company utilises will make or break your business...

Are marketers missing out on the micro-moment opportunity? (Part 1)

[Bianca Quinn-Diavastos] Smartphones and other mobile devices are radically reshaping their customers' behaviour by giving them access to personalised services and information wherever they are...

10 simple ways to improve your business writing style

[Amanda Patterson] We define a writer's style through his or her word choice and syntax. In business writing, we should choose words and sentence structures that convey our messages in the most effective way...

Four authentic marketing trends in 2016

[Sheila McGillivray] While technology will dominate marketing direction in 2016, from virtual reality to tapping into smart everything, there are four exciting trends that will see brands strive to make a more authentic impact...

Raising the bar

[Danette Breitenbach] At the end of last year, the AAA School of Advertising announced the appointment of Prof Krishna Govender as the new Academic Director. Bizcommunity caught up with him...

Reaching top speed in the long-distance contact centre race

[Eugene Schalkwyk] The goal of any customer service-driven centre is to make sure that no matter what a customer wants or needs, your contact centre can deliver it...

The future of brand building - 2016 and beyond

[Bogosi Motshegwa] Trends come and go. Essentially, trends tend to be urgent, but never really important. For example, tagging onto a trend makes you relevant as a brand is urgent, but creating a strong brand that is distinct is important...

[Orchids & Onions] Parties earn their stripes in poster war

[Brendan Seery] There's a bit of a battle of the giant posters going on at the moment in the Joburg CBD and it's clearly got something to do with the local government elections later this year...

Digitising the showroom experience

[Michael Frans] Automotive dealers can take advantage of the latest in mobile, cloud and beacon technology - to digitise their showrooms and distinguish themselves...

Handy cloud-based help authoring software programs

[Sameer Bhatia] A help authoring software program assists you in getting your customers to take a closer look at how your program works through the use of a convenient...

[Orchids & Onions] Don't be a donkey - get off your ass and go to a gym

[Brendan Seery] I have said before that when it comes to fitness, I avoid gyms. This can probably be traced back to a traumatic experience at the hands of an Arnold Schwarzenegger lookalike, Sergeant Major Ed Schuster, a PT instructor in my army recruit days...

Professional reportage at conferences adds value to event

[Gwen Watkins] Professional reportage at conferences is an essential service, for clients and delegates alike...

Can we cure clickbaiting?

[Sarah Heuer] I've given up the fight against 'verb-ing', as you can see. I've accepted that language evolves, is dynamic, and that these are good things...