Gil Sperling is the co-founder and chief technology officer of ad tech company Popimedia.
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The modern marketer's imperative: Adopting a growth-hacking mindset

Time to dismantle the traditional advertising complex and implement initiatives that drive exponential growth...

By Gil Sperling 7 Feb 2018

#BizTrends2018: You guessed it, it's the year of video

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...

By Gil Sperling 8 Jan 2018

Blowing out the walls

Facebook's ambitions have set the company on a course to radically shift its standing from social media giant to futuristic innovation hub...

By Gil Sperling 11 May 2017

Is 2016 the year that...

With the demand on marketers to deliver, 2016 will require that service providers upscale their technology to be able to deliver multivariate campaigns across platforms in real time...

By Gil Sperling 29 Jan 2016

[Trends 2015] Explosive disruption for marketing

2015 will be the year that disruption becomes explosive on the marketing and advertising landscape. Organisations that fail to adequately understand and embrace the coming trends will be surpassed in the market...

By Gil Sperling 27 Jan 2015

Premium ads vs Marketplace ads: Get more bang for your buck

These two ad types have very distinct objectives and functions, and offer marketers different approaches and solutions to their communication objectives on Facebook.

By Gil Sperling 4 Jul 2013

Facebook ads: CPC vs CPM

If your company is considering buying advertising space on Facebook, you will be confronted with the choice of cost per click (CPC) or cost per thousand impressions (CPM). Without properly understanding Facebook's advertising model and what each of these options gets you, you might find this a confusing or difficult choice to make.

By Gil Sperling 7 Jun 2013

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