No space for glass ceilings in this industry! - 11 Aug 2015[Leigh Andrews] A strong message from last week's [IMC 2015] speakers - male and female alike - was to not self-impose a glass ceiling, especially not on your integrated marketing creativity. I also got some insight into how to get started with an effective integrated marketing strategy, all from the likes of top inspirations like Alistair King, Paula Raubenheimer, Melissa Attree and Lynette Gordon. Then, if it's marketing to millennials you're looking for advice on, it helps to remember that they're 'self-centred', so you'll do well sticking to selfies, hashtags and retweets when your brand looks to appeal to this target market, writes Michele Warbreck. read more Cracking the advertising budget - 3 Aug 2015[Leigh Andrews] News making the rounds on Biz today - Chris Brewer lets us in on the secrets behind the advertising budget. He says a good advertising campaign will produce good results - even when the advertising budget is theoretically insufficient. In our weekly Loeries spot, Leigh Andrews spoke to Banzi Kasana, the 2014 recipient of the Loeries Creative Future Scholarship, to find out how the programme has changed his life. Where should you place your advertisement for media efficiency? That's the question Mercedes Westbrook gets to the bottom of, and says that your audience model needs to change in this day and age. Don't forget about the upcoming webinar presented by Meltwater Africa in association with Gumtree and Bizcommunity on how to successfully influence brand reputation in today's hyper-connected world. read more Looking to the future with customer insights… - 27 Jul 2015[Leigh Andrews] Content marketing remains in the spotlight this week, with the conclusion of our Special Focus on Content Marketing. Click through to the special section for a reminder of Louise Marsland's interviews with a number of trendsetters in the field and look out for our PDF compilation later this week. read more Content marketing goes under the probe… - 20 Jul 2015[Leigh Andrews] Today sees the start of our two-week Special Focus on Content Marketing. Louise Marsland has compiled a number of interviews with the trendsetters in this field, with new content released each day as we close out the month. read more Expectations ahead of next week’s Apex Awards and next month’s Loeries - 13 Jul 2015[Leigh Andrews] With a week to go until the 20th Apex Awards gala ceremony, we kick off this week's original content by investigating just how peak praise resonates with ACA Apex Award wins, and how exactly they champion greater accountability by rewarding communication campaigns that work, sell and resonate in the minds of their target audiences, thus delivering results. Still wearing our investigative journalism hats, Louise Marsland takes a deep dive into why you shouldn't 'skewer your clients' with #AskTwitter, especially given the social network's mob mentality. Then, for some global perspective, Ann Nurock chats to Joanina Pastoll, about SA advertising's competitive edge, based on her recent spate of international advertising award judging. Lastly, with the 2015 Loerie Awards just a month away, we look into an area of award shows that often receives criticism - the judging. read more From digital influence to making your start-up dreams a reality… - 6 Jul 2015[Leigh Andrews] This week we give you the lowdown on digital influence, particularly the challenges of getting it, guiding it and growing it in today's hyper connected world, especially as it is one of the biggest issues facing marketing teams in 2015. If you've decided to follow your entrepreneurial dreams and get going with the start-up you've long envisioned, you'd do well to read through the trials and tribulations faced by two of the country's most prominent voices on start-ups, Design Indaba's Ravi Naidoo and Ernst Hertzog, the angel investor and entrepreneur behind Action Hero Ventures, both in conversation with Warren Harding, host of 2Oceansvibe's Biz Takeouts show. read more A week of live Cannes coverage in review - 29 Jun 2015[Leigh Andrews] This week has been all about Cannes Lions, for local ad agencies and their clients alike. If you've not yet congratulated all and sundry, make sure you click through to our overview of all the SA Cannes winners. But of course it's about more than just the winners as this year's Cannes Lions International Festival of Creativity was packed with networking, celebrations and captivating seminar talks. read more Get set for our best Cannes Lions coverage yet! - 22 Jun 2015[Leigh Andrews] June has been a wonderful month for Danilo Acquisto. He's a Good Hope FM weekend DJ, but soon you'll see him on TV, as he's expanding his repertoire to all 'talk journalism' with his recent win of the Presenter Search on 3. read more The importance of having an online presence and knowing how to go viral - 15 Jun 2015[Leigh Andrews] Many know former adman Conn Bertish as the first South African ECD to take the leap from traditional to digital advertising. Following his experience with cancer, he's making headlines for different reasons with the advent of his Cancer Dojo app, aimed at using the creative visualisation techniques that helped him, help others by gamifying the cancer experience. read more Acquisitions unfold and advertising’s core unravelled… - 8 Jun 2015[Leigh Andrews] The board of Tiso Blackstar Group SE has announced the completed acquisition of Times Media Group Limited, leaving it with 100% ordinary share capital of the largest and most dynamic media company in sub-Saharan Africa. It also has a 22.9% equity interest in Kagiso Tiso Holdings, one of South Africa's largest black-controlled investment companies. read more Cannes is calling this June – and we’ll be there! - 1 Jun 2015[Leigh Andrews] There's no need to be sad if you won't be attending the Cannes Lions International Festival of Creativity in person, as we have the next-best thing for you: This year, we've appointed Ann Nurock as our first media correspondent on the ground in Cannes, bringing you winners' category shortlists, social media updates, seminar report backs and at least one Bizcommunity exclusive interview per day. Sit back, relax and get ready, as you can't get any closer to Cannes than with Bizcommunity this June! With three weeks and counting to go until Cannes Lions, there's lots to get you into a winning advertising mindset before then, with the latest Creative Circle Award of the Month results released on 28 May 2015 with TBWA Hunt Lascaris as hosts. read more Mobile, TV, and the humans at the other end of the device - 25 May 2015[Leigh Andrews] In today's hyper-connected world, it should come as no surprise that smartphones are converging on all LSMs. read more All things bright and digital… - 18 May 2015[Leigh Andrews] There were some great lessons for SA creatives from SXSW, held in Texas in March. NATIVE VML's Head of Social Media, Amanda Sevasti, attended the festival and shared her favourite moments at a select gathering last week. read more Celebrating SA’s One Show pencil wins - 11 May 2015[Leigh Andrews] With an eye on global industry trends, Louise Marsland's latest [TrendTalk] column investigates whether brands can truly unlock the sharing economy, as explored in PricewaterhouseCoopers' ground-breaking research into this recent economic phenomenon. Bringing the focus back home, South African advertising agencies have lots to smile about, having garnered 10 One Show pencils at the One Show awards late last week. Tony Koenderman looks specifically at Ogilvy's unmatched creative dominance, listing its accolades stretching as far back as 2011. Still in that awards mindset, the [Loeries 2015] are looking beyond advertising by including a category for every business, with 'service design', which covers every form of customer interaction - a global advertising awards first... read more Top global ads of 2015 so far… - 4 May 2015[Leigh Andrews] In this week's [TrendTalk] column by Louise Marsland, we look at great ads in play, highlighting how this year's top industry trends such as branded content, social advertising and storytelling are taking the lead in branding, resulting in new advertising concepts and ideas. We also look at how to actually get into the advertising business, as Chris Brewer explains advertising is not a nine-to-five job and it takes some tenacity to get your big break in the business. Still in the topic of creativity, Leigh Andrews provides feedback on how to build a strong brand based on a presentation by Trevor King, marketing director of Caesarstone at the recent [Creative Business Exchange], where King shared his ideas and lessons learned throughout his career. Lastly, in sticking with the topic of celebrating what makes local advertising effective, we find out what Patrick Young, Red & Yellow's design lecturer, expects from Loeries Creative Week in Durban this August. Lots of meaty reading to get your advertising week off on the right note. read more |
