Mobile, TV, and the humans at the other end of the device - 25 May 2015By Leigh AndrewsIn today's hyper-connected world, it should come as no surprise that smartphones are converging on all LSMs. In fact, Andre Steenekamp writes that some marketers don't yet quite appreciate how quickly smart devices that cost R500 or less are sparking a smartphone revolution among people who were previously too poor to access the internet... This links to the importance of enterprise driven omni-channel strategy, which Lynette Hundermark says will empower the now-mobile workforce. Thinus Ferreira delves deeper into how DSTV plans to extend the SABC news channel into Africa, with the public broadcaster's 24-hour TV news channel now available to the rest of the continent on the pay-TV platform's channel 404. Lastly, we discover [Loeries 2015] agency expectations with Hellocomputer Executive Creative Director, Simon Spreckley. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
