Acquisitions unfold and advertising’s core unravelled… - 8 Jun 2015By Leigh AndrewsThe board of Tiso Blackstar Group SE has announced the completed acquisition of Times Media Group Limited, leaving it with 100% ordinary share capital of the largest and most dynamic media company in sub-Saharan Africa. It also has a 22.9% equity interest in Kagiso Tiso Holdings, one of South Africa's largest black-controlled investment companies. Moving on to the realm of advertising, Chris Brewer says it's important to understand the psychology of advertising, as today's professional advertising person will apply sound instinct to whatever material is produced - this skill is based on knowing your customer and getting them to buy your product. This ties in with the importance of mining an insight, which Catherine Makhetha calls the "thread that truly ties an agency together". One such 'tied together' agency is Native VML - Co-Founder Ben Wagner shares his expectations from this year's Loerie Awards and memories of Loeries' past... | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
