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Editor's column

Content marketing goes under the probe… - 20 Jul 2015

By Leigh Andrews

Content marketing goes under the probe… - Mon, 20 Jul 2015Today sees the start of our two-week Special Focus on Content Marketing. Louise Marsland has compiled a number of interviews with the trendsetters in this field, with new content released each day as we close out the month. She kicks off with a look at how branded content is changing communications.

In other news, the ACA has announced its 2015/2016 Board of Directors, with the 2015 ACA APEX awards taking place at the Sandton Convention Centre this evening.

We also find out from Siyabonga Ntamela, winner of the scholarship in 2008 and one of this year's Loerie Awards student category judges how the Loeries Creative Future Scholarship gives disadvantaged students the opportunity to turn their passion into work ...

Lastly, make sure you don't miss out on the first of three webinars presented by Meltwater Africa in association with Gumtree and Bizcommunity, on how to successfully influence brand reputation in today's hyper connected world, with Claire Cobbledick: Head of Marketing Gumtree South Africa, set to lead the one-hour conversation on Tuesday, 4 August at noon. Click here to register and book your spot!

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Leigh Andrews

Leigh Andrews

Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space.

All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications.

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