The importance of having an online presence and knowing how to go viral - 15 Jun 2015By Leigh Andrews
Walter Pike gives feedback on the gist of last week's Daily Maverick The Gathering's 'game changers', particularly focused on how Twitter carried the debate to the world. We also unpack [Loeries 2015] agency expectations with The Jupiter Drawing Room (Cape Town)'s Chairman and CEO, Kevin Aspoas. Rounding out the industry insights, Sibongile Lehloo shares five important tips to creating viral content, keeping in mind that there's an art and a science to creating online content and a campaign that goes viral. Leigh Andrews, Senior Editor: Marketing & Media (@Leigh_Andrews, @biz_marketing) | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
Many know former adman Conn Bertish as the first South African ECD to take the leap from traditional to digital advertising. Following his experience with cancer, he's making headlines for different reasons with the advent of 
