All things bright and digital… - 18 May 2015By Leigh AndrewsThere were some great lessons for SA creatives from SXSW, held in Texas in March. NATIVE VML's Head of Social Media, Amanda Sevasti, attended the festival and shared her favourite moments at a select gathering last week. That leads to the future of digital marketing in South Africa, with Ben Evans of Ogilvy & Mather South Africa stating that brands will quickly find themselves becoming irrelevant if they place their attention anywhere other than on all things digital. This commitment to advertising effectiveness is why Tony Koenderman writes M&C Saatchi heads the AdReview Creative Leaderboard as of May 2015, with its recent global One Show wins and local Creative Circle Feb-March rankings placing it top of the local agencies. Rounding out the digital thought leadership, we tap into [Loeries 2015] Agency expectations with... Joe Public, as creatives Adam Weber and Roanna Williams tell us the change of scenery is definitely something to look forward to. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
