Cracking the advertising budget - 3 Aug 2015By Leigh AndrewsNews making the rounds on Biz today - Chris Brewer lets us in on the secrets behind the advertising budget. He says a good advertising campaign will produce good results - even when the advertising budget is theoretically insufficient. In our weekly Loeries spot, Leigh Andrews spoke to Banzi Kasana, the 2014 recipient of the Loeries Creative Future Scholarship, to find out how the programme has changed his life. Where should you place your advertisement for media efficiency? That's the question Mercedes Westbrook gets to the bottom of, and says that your audience model needs to change in this day and age. Don't forget about the upcoming webinar presented by Meltwater Africa in association with Gumtree and Bizcommunity on how to successfully influence brand reputation in today's hyper-connected world. The three-part series kicks off with Claire Cobbledick: Head of Marketing Gumtree South Africa, leading a one-hour conversation on Tuesday, 4 August at noon. Click here to register and book your spot! Lastly, be sure to check out our Women's Month Special Section, as we feature women who are leaders in their field, as well as inspiration to all young women. PS. Our Focus on Content Marketing pdf is now available. Click here to download a copy. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
