Cracking the advertising budget - 3 Aug 2015

News making the rounds on Biz today - Chris Brewer lets us in on the secrets behind the advertising budget. He says a good advertising campaign will produce good results - even when the advertising budget is theoretically insufficient.

In our weekly Loeries spot, Leigh Andrews spoke to Banzi Kasana, the 2014 recipient of the Loeries Creative Future Scholarship, to find out how the programme has changed his life.

Where should you place your advertisement for media efficiency? That's the question Mercedes Westbrook gets to the bottom of, and says that your audience model needs to change in this day and age.

Don't forget about the upcoming webinar presented by Meltwater Africa in association with Gumtree and Bizcommunity on how to successfully influence brand reputation in today's hyper-connected world. The three-part series kicks off with Claire Cobbledick: Head of Marketing Gumtree South Africa, leading a one-hour conversation on Tuesday, 4 August at noon. Click here to register and book your spot!

Lastly, be sure to check out our Women's Month Special Section, as we feature women who are leaders in their field, as well as inspiration to all young women.

PS. Our Focus on Content Marketing pdf is now available. Click here to download a copy.