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'Businesses are ready to pay for customers'

Pokemon GO has taken the world by storm, a week in and already looking to influence retail in a big way. With its 'lure module' feature, restaurants, coffee shops and small retailers are able to attract virtual Pokemon characters to the store and therefore new customers too. Reuters reports: "L'inizio Pizza Bar in Long Island City in New York claims its sales jumped 75% over the weekend by activating the feature. The store's manager spent $10 to have a dozen Pokemon characters placed in the location, according to a report in the New York Post."

Estelle Nagel believes that through the #CheckersLittleShop campaign, the retailer is teaching kids a valuable lesson about commerce, just not the one they think... But rather that businesses are ready to pay for customers. This certainly holds true for L'inizio Pizza Bar.

Keeping to the subject of pizza, on Friday Debonairs announced its 'doughnation' drive on Facebook, encouraging customers to buy more pizza over the weekend so that they could donate more flat breads made of off-cuts to the needy today. While mostly met with favourable responses, the chain drew a few negative ones accusing it from trying to profit from the charity project.

On that note, and on the back of BrandsEye's Brexit accomplishment, whereby the media analytics company accurately predicted the outcome of the Brexit vote over and above its competitors, the polls and pundits, Sindy Peters reports back on Melanie Malherbe's talk at the Nedbank Franchising Seminar. She covered social listening and sentiment analysis, and how "just listening in on a conversation, using social media and just getting in on people's minds can actually make a difference to your day-to-day business".

This week for #MandelaMonth, I interview Unilever's Sibonile Dube on the FMCG company's new integrated brightFuture Schools Programme, and KFC's Cathy Qama on Add Hope - its all-year-round national feeding initiative. Happy Mandela Day!

Jessica Tennant, Retail Editor (@Biz_Retail)
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your retail news and event invitations to retailnews@bizcommunity.com, exclusive opinion pieces to contributors-retail@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".





Mandela Month
Mandela Month
Debonairs accused of trying to profit from 'doughnation' drive
Debonairs accused of trying to profit from 'doughnation' drive
Pizza chain Debonairs has got up a few people's noses with a charity drive to feed the poor on Mandela Day‚ with some accusing the company on social media of trying to make some dough out of its so-called "doughnation" project... read
Shoprite pledges 67,000 sandwiches every month for a year
Shoprite pledges 67,000 sandwiches every month for a year
The Shoprite Group has undertaken to make 67,000 peanut butter sandwiches for local charities in need this Mandela Day and has pledged to keep doing this every month until Mandela Day 2017... read
Read more
Branding
Parents prefer trusted brands for school supplies
Parents prefer trusted brands for school supplies

Colleen Goko

Books, pens, uniforms and miscellaneous - harried parents throughout SA have forked out thousands of rand in the run-up to the third term of the government school year, which kicks off on Monday... read
Commercial Property
Elaine Wilson.
More formal retail space available per 1,000 people in Pretoria East than other major cities
With its 50 shopping areas, Pretoria East has more formal retail space available per 1,000 people than other major cities. The area accounts for over 700,000m² of the ±3m-m² of formal retail space in the City of Tshwane and more are planned, posing the question, is this market oversupplied? read
Commodities & Fairtrade
Mariamichelle via
MoU to improve fresh fruit trade with Italy
In order to promote mutual trade and investment opportunities in the fresh fruit sectors between South Africa and Italy, Fruit South Africa and the AICE have signed a MoU... read
CSI
Professor Elain Vlok and Mama Mirriam Toni.
Mama Mirriam wins Clover Mama Afrika Smarties Week
At the Clover Mama Afrika Smarties Week, a hands-on training course that sees the Clover Mama Afrika women travel from different provinces to partake in a week of value added workshops, Mama Mirriam Toni has won the Ultimate Cleanliness and Hygiene Award... read
FMCG
#FreshOffTheShelf: New logo, packaging and brand ambassador for Stimorol
#FreshOffTheShelf: New logo, packaging and brand ambassador for Stimorol
Stimorol has introduced a new logo and packaging design and added a new brand ambassador to its current duo... read
Sales
Picture:
Truworths sales growth improves on year-earlier period

Colleen Goko

Truworths reported double-digit sales growth for the year to end-June, boosted by the acquisitions of the Office Group, Earthchild and Naartjie... read
Business
The evolution and revolution of business networks in Africa
The evolution and revolution of business networks in Africa

Brett Parker

Trade is in Africa's blood. Its rich resources, numerous societies and access to the world have created a hotbed of trade civilisations... read
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