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The line between news and advertising is blurring, according to study

According to the Global Communications Report, 64% of public relations professionals surveyed predict that in five years the average consumer will not be able to distinguish between news stories (earned media) and promotional content (paid media)...

1 day ago

David Tiltman, head of content, Warc. Image supplied.
Warc and Sabre Awards partner to showcase PR-led case studies

Warc has partnered with the Sabre Awards to showcase award-winning PR-led case studies from around the world...

16 Apr 2018

#AfricaLEAD: Jack Leslie on why this is Africa's time
#AfricaLEAD: Jack Leslie on why this is Africa's time

Chairman of Weber Shandwick, Jack Leslie, tells Bizcommunity.Africa what it will take to attract multi-national investment to Africa, the final frontier for growth and expansion for business at a pan-African level...

By Louise Marsland 16 Apr 2018

Caroline Kende-Robb is chief advisor to Rt. Hon. Gordon Brown, chair of the UK Education Commission.
These are the eight reasons why 2018 could be Africa's year

It is in Africa where the rays of prosperity are shining brightest. 2018 will be a breakout year for many - though not all - African economies, owing to gains in eight key areas...

By Caroline Kende-Robb 27 Mar 2018

Daniel Munslow is a director of MCC Consulting.
The role of communicators in the SDGs in Africa

How Africa's communicators can aid the United Nations in communicating the Sustainable Development Goals (SDGs)...

By Daniel Munslow 9 Mar 2018

AUC endorses APRA conference
AUC endorses APRA conference

The African Union Commission, (AUC), has endorsed the 30th edition of the African Public Relations Association Conference...

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

Burson-Marsteller Africa expands reputation management in Africa
Burson-Marsteller Africa expands reputation management in Africa

Burson-Marsteller Africa has announced a partnership with Reputation Matters across the African continent...

27 Feb 2018

The state of PR in the new age
The state of PR in the new age

Traditional vs digital PR. Is it two sides of the same coin?

By Thandukwazi Gcabashe 14 Feb 2018

Strategic appointment for Burson-Marsteller Africa
Strategic appointment for Burson-Marsteller Africa

Burson-Marsteller Africa has strengthened its financial and investor relations offering...

13 Feb 2018

Print monitoring for press release distribution in Africa launched
Print monitoring for press release distribution in Africa launched

The APO Group has launched the first print monitoring service for press releases distributed in Africa, after the APO Innovation Lab designed a cutting-edge print monitoring system for press releases distributed across Africa...

7 Feb 2018

Tell the authentic stories of Africa
Tell the authentic stories of Africa

With fake news on the rise, Africans need to tell authentic stories on their own platforms...

By Moliehi Molekoa 31 Jan 2018

It's true what they say; prevention is better than cure
It's true what they say; prevention is better than cure

In the wake of the H&M debacle, Thandukwazi Gcabashe comments on the critical role PR plays in making sure marketing campaigns have gone through a reputational lens before being launched...

By Thandukwazi Gcabashe 24 Jan 2018

African Union finally speaks out about Trump
African Union finally speaks out about Trump

The African Union's anger at Trump's derogatory remarks on Africa is unusual for an organisation that rarely speaks out, according to the Institute for Security Studies...

19 Jan 2018

Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 15 Jan 2018

Sabre Awards Africa open for PR professionals
Sabre Awards Africa open for PR professionals

The second edition of the Sabre Awards Africa PR competition is now open for entries...

8 Dec 2017

(From Left to Right) - Nicolas Pompigne-Mognard, Founder and CEO of APO Group and Abdelaziz Bougja, Chairman of World Rugby’s African association, Rugby Africa during the signing ceremony of the agreement under which APO Group becomes the main Official Sponsor of Rugby Africa, at Royal Garden Hotel on November 12, 2017 in London, England. (Photo by Eamonn M. McCormack/Getty Images for APO Group).
APO partners with Rugby Africa

APO Group and Africa's rugby governing body, Rugby Africa, sign a ground-breaking strategic partnership to develop the sport across Africa...

21 Nov 2017

Ignore the differences at your peril: Millennials versus Afrilennials
Ignore the differences at your peril: Millennials versus Afrilennials

Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies...

Issued by FCB Africa 6 Nov 2017

#NewCampaign: $15m Emirates campaign opens up a world of good times
#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...

By Cari Coetzee 24 Oct 2017

Video dominates news consumption in Africa
Video dominates news consumption in Africa

Recent study reveals that TV and mobile video content is the primary source of information in Africa and the Middle East...

16 Oct 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion
#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Bizcommunity Africa's #AfricaAchiever is Nonye Mpho Omotola, business director of Vuma Reputation Management's new Africa division, established to drive expansion on the continent...

By Louise Marsland 11 Sep 2017

Talking about Africa's reputational narrative
Talking about Africa's reputational narrative

Africa Business Radio launches new show to unpack Africa's reputational challenges and opportunities...

11 Sep 2017

Are African companies prepared to respond to crisis?
Are African companies prepared to respond to crisis?

How a business responds when things go wrong can mean the difference between a swift resolution and making the problem a whole lot worse...

By Nicole Suter 7 Sep 2017

Challenges with being a PR agency exclusively to SMEs
Challenges with being a PR agency exclusively to SMEs

Thoriso Kolobe lists several challenges her PR agency faced by offering its services exclusively to SMEs...

By Thoriso Kolobe 11 Aug 2017

Planning: The key ingredient to avoid a social media crisis
Planning: The key ingredient to avoid a social media crisis

The idea that content for social media cannot be planned and that live content can only be decided at the last minute, is an antiquated concept, writes Suzanne van Aswegen...

By Suzanne van Aswegen 24 Jul 2017

The SABRE Awards
Global SABRE PR awards launched for Africa

Holmes Report and African Public Relations Association (APRA) launch first Africa SABRE competition...

3 Jan 2017

Marrakesh, Morocco. Image by 123RF
African PR awards launched

Holmes Report and APRA launch first Africa SABRE competition for the public relations industry...

9 Dec 2016

Burson-Marsteller Africa wins on the continent
Burson-Marsteller Africa wins on the continent

Burson-Marsteller won PR accolades in Uganda and Kenya recently...

1 Dec 2016

APO launches press release service for Middle East, North Africa
APO launches press release service for Middle East, North Africa

The African Press Organization launches MENA Wire, a press release distribution and monitoring service dedicated to the Middle East and North Africa...

6 Sep 2016

Tributes to honour Ruth Golembo
Tributes to honour Ruth Golembo

Bizcommunity.com has set up a tribute page in honour of communications doyen and former journalist, Ruth Golembo, who passed away suddenly last week...

18 Jul 2016

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