The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
The fourth annual PwC South Africa Entertainment and Media Outlook was launched recently and I caught up with Vicki Myburgh, Entertainment & Media Industries Leader for PwC Southern Africa.
By Danette Breitenbach 29 Nov 2013 15:01
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.
By Danette Breitenbach 12 Sep 2013 14:57
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
During the United Nations World Tourism Organization (UNWTO) General Assembly 2013 being held in Livingstone, Ericsson and Zamtel will be trialing Zambia's first live pilot 4G mobile communications demonstration using a mobile communications network.
4 Sep 2013 12:11
Finalists in the CNN MultiChoice African Journalist 2013 Awards have been announced by Ferial Haffajee, chair of the independent judging panel.
15 Jul 2013 14:47
Zamtel in partnership with Samsung has unveiled the fourth generation Samsung Galaxy Series of mobile phones, the Galaxy S4, designed to meet the business and personal communication needs of our time.
23 May 2013 10:20
Mobile is top of the big four influencers of BI change across Africa this year. The massive growth in mobile across Africa is driving resurgence in business intelligence (BI) growth, as executives across the continent see the value of having relevant, updated data at hand at all times.
By Ayanda Dlamini 29 Apr 2013 12:53
Bharti Airtel, the telecommunications services provider with operations in 20 countries across Asia and Africa, have announced the appointment of Charity Chanda Lumpa as managing director of Airtel's operation in Zambia with effect from 1 May 2013.
29 Mar 2013 10:00
11 March 2013 will go down as a very significant day for the media in Rwanda. The day signaled an end to years of constant lobbying and deliberations in the corridors of power with the publication last Monday of the Official Gazette containing several new media-related laws, most of them revisions of older ones.
By Kenneth Agutamba 18 Mar 2013 13:04
More than half of Africa's one billion population has a mobile phone - and not just for talking. The power of telephony is forging a new enterprise culture, from banking to agriculture to healthcare. Africa has experienced an incredible boom in mobile phone use.
By Richard Firth 18 Mar 2013 11:14
This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.
By Marcela Ospina 7 Feb 2013 12:15
As the current Millennium Development Goals (MDGs) expire in 2015, The ONE Campaign, an international grassroots advocacy backed by more than 3 million members worldwide, is launching an initiative to make sure the world's poorest people have a say in the development of the next set of goals to eradicate extreme poverty.
31 Jan 2013 10:34
This week saw the launch of Airtel Networks Zambia's youth targeted initiative, 'Go for It'. The campaign aims to enriching the lives of Zambia's youth and to empower them with the relevant tools and initiatives for deepening data usage and knowledge.
22 Nov 2013 07:09
KIGALI, RWANDA: It's a scene any visitor would be surprised to see deep in central Africa: a tech-savvy consumer sitting in a restaurant and surfing a broadband connection with a smartphone, tablet and laptop.
22 Oct 2013 07:23
Millward Brown has entered the next phase of its mobile research strategy across Africa and the Middle East.
Issued by Millward Brown 5 Sep 2013 23:48
Bharti Airtel, the global telecommunications services provider with operations in countries across Asia and Africa has introduced the ONE AIRTEL service which will further ease the burden of roaming costs whilst travelling.
6 May 2013 10:10
Reporters Without Borders condemn the Burundian national assembly's adoption last week, 4 April 2013, of a bill that would rein in press freedom by reducing protection for sources, increasing fines and requiring all journalists to have a university degree regardless of their work experience.
9 Apr 2013 14:02
NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
7 Jan 2013 06:22
Microsoft has announced the opening of 21 web stores for apps and games across several African countries.
18 Dec 2012 12:19
Orange has announced the launch of its operations under the Orange brand in the Democratic Republic of the Congo, giving a new dynamic to operations marketed until now under the CCT brand.
6 Dec 2012 15:02
Global electronics company, Samsung Electronics Ltd has sealed a pioneering partnership agreement with the Government of Rwanda geared at facilitating the rollout of information technology solutions.
30 Oct 2012 12:47
A senior official from the Rwanda Utilities Regulator Agency (RURA) has confirmed to ItWeb Africa that it will switch counterfeit phones handsets off the networks.
By Fred Buteera 4 Oct 2012 11:21
Rwanda Utilities and Regularity Authority (RURA) will, by the end of this year, conduct a study on the use of mobile phones among the rural population to establish areas with rapid mobile phone and internet penetration.
By Fred Buteera 11 Sep 2012 12:40
Millicom International Cellular, operating under the Tigo brand, and non-profit organisation Reach for Change have agreed to join forces to improve the lives of children in Africa through social entrepreneurship.
4 Sep 2012 10:28
TechCentral wraps up the week's major technology news from around the African continent.
By Duncan McLeod: @mcleodd 21 Aug 2012 10:24
Airtel has announced the introduction of the fastest mobile internet in Rwanda, with the launch of its 3.75G platform in the country.
5 Jul 2012 14:21
Receive free email newsletter
Tell a friend about us